Schema markup generators by business type
Pick your industry to get a schema markup generator pre-set to the right schema.org type, with example values, a guide to the properties that matter and the mistakes to avoid. Edit the form, copy the JSON-LD, paste it into your site.
Health
- Schema for psychologistsMedicalBusiness
- Schema for therapists and counsellorsMedicalBusiness
- Schema for dentistsDentist
- Schema for orthodontistsDentist
- Schema for physiotherapistsPhysiotherapy
- Schema for chiropractorsMedicalBusiness
- Schema for massage therapistsHealthAndBeautyBusiness
- Schema for optometristsOptician
- Schema for medical clinicsMedicalClinic
- Schema for medical spasMedicalBusiness
- Schema for naturopathic doctorsMedicalBusiness
- Schema for dietitiansMedicalBusiness
- Schema for veterinary clinicsVeterinaryCare
- Schema for independent pharmaciesPharmacy
- Schema for speech-language pathologistsMedicalBusiness
- Schema for occupational therapistsMedicalBusiness
Professional services
- Schema for lawyers and law firmsLegalService
- Schema for accountants and CPA firmsAccountingService
- Schema for bookkeepersAccountingService
- Schema for financial advisorsFinancialService
- Schema for mortgage brokersFinancialService
- Schema for insurance brokersInsuranceAgency
- Schema for consultantsProfessionalService
- Schema for leadership and executive coachesProfessionalService
- Schema for engineering firmsProfessionalService
- Schema for architectsProfessionalService
- Schema for immigration consultantsProfessionalService
- Schema for speakers and authorsPerson
- Schema for recruitment agenciesEmploymentAgency
- Schema for IT and managed service providersProfessionalService
Home & trades
- Schema for custom home buildersHomeAndConstructionBusiness
- Schema for renovation contractorsGeneralContractor
- Schema for interior designersHomeAndConstructionBusiness
- Schema for landscape design companiesHomeAndConstructionBusiness
- Schema for roofing companiesRoofingContractor
- Schema for electriciansElectrician
- Schema for plumbing and heating companiesPlumber
- Schema for HVAC companiesHVACBusiness
- Schema for cabinet and millwork makersHomeAndConstructionBusiness
- Schema for solar installersHomeAndConstructionBusiness
- Schema for cleaning companiesLocalBusiness
Property
Lifestyle
- Schema for fashion brandsClothingStore
- Schema for boutiques and retail shopsStore
- Schema for jewellersJewelryStore
- Schema for hair salonsHairSalon
- Schema for day spasDaySpa
- Schema for fitness and yoga studiosExerciseGym
- Schema for personal trainersHealthClub
- Schema for photographersProfessionalService
- Schema for wedding plannersProfessionalService
- Schema for artists and makersPerson
Hospitality
Other
Not listed?
Use the general schema markup generator, which lets you choose from common LocalBusiness types. If your business is unusual, the nearest specific type is better than plain LocalBusiness, and ProfessionalService fits most service firms.
Schema markup: questions
Schema markup is structured data, written in the schema.org vocabulary, that describes your business in a format search engines and AI tools read without guessing. On most sites it is a JSON-LD script in the page’s head.
The most specific schema.org type that honestly fits. Each generator here is pre-set to the type I would use for that industry, with a note on why.
No. Copy the code from the generator and paste it into your site builder’s custom code field, or send it to whoever manages your site.
It can make a page eligible for some, but Google decides what to show and changes which features it supports. Its main value for most businesses is clarity: search engines and AI tools understand exactly who you are.
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- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta