Schema markup generator for real estate developers
Real estate developers are usually best described as an Organization, since they don’t serve walk-in customers like a LocalBusiness. Fill in the form and I’ll build valid JSON-LD you can paste into your site.
Organization JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://eauclairedev.example/#organization",
"name": "Eau Claire Developments",
"description": "A Calgary developer building mid-rise residential and mixed-use projects in inner-city neighbourhoods.",
"url": "https://eauclairedev.example/",
"telephone": "+1-403-555-0142",
"email": "hello@eauclairedev.example",
"logo": "https://eauclairedev.example/images/logo.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Example Street SW",
"addressLocality": "Calgary",
"addressRegion": "AB",
"postalCode": "T2P 1J9",
"addressCountry": "CA"
},
"foundingDate": "2019",
"areaServed": [
"Calgary",
"Airdrie",
"Cochrane",
"Okotoks"
],
"knowsAbout": [
"Mid-rise residential",
"Mixed-use development",
"Infill development",
"Transit-oriented communities"
],
"slogan": "Building the inner city, block by block.",
"keywords": [
"Calgary developer",
"new condos Calgary",
"mixed-use"
],
"sameAs": [
"https://www.instagram.com/eauclairedevelopments",
"https://www.linkedin.com/company/eauclairedevelopments"
]
}
</script>Paste this into your page’s head, then test it with Google’s Rich Results Test and validator.schema.org. The example values are made up: replace every one.
Want this added to your development’s website?
Send me your site and I’ll check your current structured data and send back corrected JSON-LD for it. Free.
The properties that matter for real estate developers
Type: Organization. Every property below is a real schema.org property.
| Property | Why it matters |
|---|---|
name | Use your company name exactly as it appears in news coverage and city records, so search engines can join them up. |
knowsAbout | Mid-rise, mixed-use, infill: your project types are how AI tools describe you. |
logo | A clean logo URL helps search engines show your brand correctly. |
foundingDate | Track record matters in development. A founding year is a simple, citable fact. |
sameAs | Link LinkedIn and other official profiles so your company identity is consistent. |
Common mistakes
Using RealEstateAgent for a developer. Agents sell homes for clients; developers build projects. Organization fits better.
Adding a sales centre’s hours to the company markup. A sales centre can have its own page and its own LocalBusiness markup if it is a real place.
Putting launch dates or prices in the company description. Those change; keep them on project pages.
How to add it to your site
- Replace every example value in the form with your own details. They should match your Google Business Profile exactly.
- Copy the code and paste it into your page’s
<head>. Most site builders have a custom code field. On a hand-built site, it goes in the template. - Test the live page with Google’s Rich Results Test and validator.schema.org, and fix anything they flag.
- Add the same facts to the visible page. Structured data should describe what visitors can see. My website checklist for real estate developers covers the rest.
Schema for real estate developers: questions
Organization usually fits better, since the head office isn’t a place customers walk into. A physical sales centre can get its own LocalBusiness markup on its own page.
Yes. A project page can describe the building in plain content, and a sales centre can be marked up as a place. The company markup stays on your main pages.
It helps search engines and AI tools connect your site to the same company named in news stories. Consistent naming across the web matters most.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta