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AI search visibility checklist

This self-audit scores how easily AI search tools like ChatGPT, Perplexity and Google’s AI Overviews can read, trust and cite your website. Answer fifteen checks and you’ll get a score and a plain fix for each gap.

0 of 15 answered0%
1. Does your robots.txt allow AI search crawlers like OAI-SearchBot and PerplexityBot?
2. Is your main content in the page’s HTML source, not only loaded by JavaScript?
3. Does your homepage say, in one sentence, what you do, for whom and where?
4. Does each main service have its own page?
5. Do your pages answer common questions directly, in the first sentence or two?
6. Do you have an FAQ with the questions customers really ask?
7. Does your site have structured data for your business type?
8. Are your name, address, phone and hours identical on your site, Google and directories?
9. Is your Google Business Profile complete and active?
10. Do you have recent reviews on Google or industry platforms?
11. Are you mentioned or linked on other reputable sites, like associations, press or partners?
12. Does your about page name real people and their qualifications?
13. Do your articles and key pages show when they were last updated?
14. Do you have an llms.txt file?
15. Is your XML sitemap submitted to Google Search Console and Bing Webmaster Tools?
—AI visibility out of 100
—Verdict so far

Answer the questions and your score and verdict appear here.

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How to use it

  1. Open your website in another tab so you can check as you go.

  2. Answer yes, no or not sure for each item.

  3. Read your score and the fixes for anything you missed.

  4. Start with the fixes marked high impact.

Why it matters

Many people now ask an AI tool for a recommendation before they search. Those tools build answers from pages they can read and trust, and they cite the sources they use.

Being cited isn’t magic, and nobody can guarantee it. It mostly comes down to basics done well: crawlers allowed in, content rendered as real HTML, clear answers in plain words, consistent facts about your business across the web, and structured data that removes guesswork.

This checklist covers the parts you control. The weighting is my judgement of what matters most, based on how these tools fetch and read pages.

Good to know

  • Rendering matters

    Some AI crawlers don’t run JavaScript. If your content only appears after scripts load, they may see an empty page.

  • Consistency is trust

    If your hours, address or services differ between your site, Google and directories, tools have to guess which is right.

  • Answer like a person

    A page that answers a question in its first two sentences is far easier to quote than one that builds up to it.

FAQ

AI visibility checklist: questions

  1. Make sure its crawlers can reach your site, publish clear pages that answer the questions your customers ask, keep your business details consistent everywhere, and earn mentions on other reputable sites. There is no form to submit and no guarantee.

  2. GEO, also called answer engine optimisation, is the practice of making content easy for AI search tools to find, understand and cite. Much of it overlaps with good SEO.

  3. Some do and some don’t. Serving real HTML, through static generation or server rendering, is the safest way to make sure every tool sees your content.

  4. It helps by stating facts in a format that leaves no room for misreading. It is one signal among many, not a switch.

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