Web design for real estate developers
I design and build websites for real estate developers that present each project with clarity and build lasting trust with buyers, investors and municipalities.
Free homepage teardown for your development
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Development websites serve buyers, investors and partners at once. Buyers want floor plans, renderings and timelines. Investors and municipalities want track record and stability. The site has to present projects beautifully while making the company credible over many years.
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- pre construction condos near me
- infill development company
- new home community
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every development website, and why each one earns its place.
Project pages
Renderings, floor plans, location and progress for each development.
Registration
A simple form for updates on new releases.
Company story
Track record, values and team for buyers and partners.
Completed work
Past developments with photos and context.
News and updates
Construction progress and milestones.
What builds trust
The signals that move someone from browsing to choosing a development.
Track record
Completed projects shown clearly.
Transparent timelines
Updates on progress rather than vague promises.
Partners named
Architects, builders and marketing partners, with permission.
Warranty in general terms
New home warranty coverage explained plainly.
The conversion path
Primary action: Register for project updates.
Fallback: Book a sales centre visit.
Each project page ends in registration. A separate path for investors and partners lives in the company section.
Common mistakes
What I see most often when I review sites in this field.
Project-only sites
Standalone microsites disappear after sell-out and leave no company record.
Rendering overload
Beautiful images with no floor plans or details.
Stale updates
Construction news that stops halfway erodes trust.
Features worth building
Floor plan library
Filterable plans with downloadable PDFs.
Registration management
Forms that connect to your CRM.
Project progress timeline
Updates you can add from the CMS.
Websites for real estate developers: common questions
Often it is better to keep projects within one company site. Standalone microsites disappear after sell-out, losing the record of your work. A company site with strong project pages builds lasting credibility. If marketing needs a dedicated address, a project domain can point to the project page on your main site, so the record stays with your company after the last unit sells.
Renderings, floor plans, location details, amenities, timeline and a registration form. Buyers want clarity before they visit a sales centre, so make information easy to find. I also add a progress section that you update from the CMS, so registrants have a reason to come back and the page stays useful long after launch.
Show completed work, your team and how you approach design and community. A clear company story and track record matter as much as marketing visuals. A plain page on how you engage with neighbours and councils during approvals is uncommon on developer sites and tends to be noticed by the people who matter.
Yes. Registration forms can send leads directly into your CRM, keeping follow-up organized and making it easy to notify buyers about releases. Each registration can be tagged by project, unit type and buyer interest, so your sales team can send relevant releases instead of blasting the whole list every time.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta