Web design for realtors
I design and build websites for realtors that build a personal brand, show listings properly and bring in buyers and sellers who want to work with you specifically.
Free homepage teardown for your real estate business
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Clients choose a realtor on trust and local knowledge. They look at listings, read about neighbourhoods and judge whether you know the market. The site has to show expertise and personality, not just repeat what every portal already displays.
- realtor calgary
- real estate agent near me
- luxury realtor calgary
- homes for sale calgary
- best neighbourhoods in calgary
- sell my house realtor
- acreage realtor near me
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every real estate business website, and why each one earns its place.
Featured listings
Your listings presented properly, with IDX search available through your board where its rules allow.
Neighbourhood guides
Real local knowledge about schools, amenities and feel. This is where you differ from portals.
Selling with you
Your marketing approach and how you prepare and present a home.
Buying with you
How you guide buyers from first viewing to possession.
About
Your story, experience and approach, with real photos.
Sold properties
Past sales presented within your board’s and regulator’s rules.
What builds trust
The signals that move someone from browsing to choosing a real estate business.
Licensed and brokerage named
Your licence status and brokerage shown as advertising rules require.
Local knowledge
Genuine neighbourhood insight that portals cannot offer.
Professional listing presentation
Photography and video that show how you market homes.
Verified reviews
Linked to their source, following your regulator’s guidance.
The conversion path
Primary action: Book a call to talk about buying or selling.
Fallback: Request a home evaluation.
Separate paths for buyers and sellers. A home evaluation request suits sellers early in the process, while buyers can save searches through IDX.
Common mistakes
What I see most often when I review sites in this field.
Portal clone
A site that only repeats MLS® search gives no reason to choose you.
Missing brokerage details
Advertising rules usually require clear brokerage identification.
Template sameness
Brokerage templates make every agent look identical.
Features worth building
IDX search
MLS® listings via your board’s IDX feed, styled to your brand and displayed under its rules.
Neighbourhood pages
Editable guides you can expand over time.
Home evaluation request
A simple form that gathers address and timing.
Websites for realtors: common questions
It helps, but it should not be the whole site. IDX through your local board lets buyers search listings without leaving your site. What makes you stand out is everything around it: neighbourhood knowledge, your selling approach and a strong personal brand.
Real estate advertising is regulated. Most rules require clear brokerage identification, accurate claims and care with testimonials and sold data. I build with those rules in mind, but you or your brokerage should confirm the site against your regulator’s current guidance before launch. Team names, sold prices, the MLS® and REALTOR® trademarks, and statements like "top producer" or "#1 agent" are common trouble spots.
Show how you market homes. Pages on preparation, photography, pricing strategy and past results within your board’s rules help sellers picture working with you. A home evaluation request gives them an easy first step. Seller pages also rank for searches that portals do not cover well.
Yes. They show real expertise and attract buyers researching areas. A few detailed guides on the neighbourhoods you know best do more than dozens of thin pages, and you can add more over time. Write them from experience: where people walk, which streets are quiet, what the housing stock is like.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta