Schema markup generator for realtors
Realtors should use the RealEstateAgent type, not plain LocalBusiness. Fill in the form and I’ll build valid JSON-LD you can paste into your site.
RealEstateAgent JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "RealEstateAgent",
"@id": "https://altadorehomes.example/#business",
"name": "Altadore Homes with Jess Reid",
"description": "A Calgary realtor helping buyers and sellers in the southwest inner city and nearby communities.",
"url": "https://altadorehomes.example/",
"telephone": "+1-403-555-0142",
"email": "hello@altadorehomes.example",
"image": "https://altadorehomes.example/images/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Example Street SW",
"addressLocality": "Calgary",
"addressRegion": "AB",
"postalCode": "T2P 1J9",
"addressCountry": "CA"
},
"openingHours": [
"Mo-Fr 09:00-17:00"
],
"priceRange": "$",
"areaServed": [
"Calgary",
"Airdrie",
"Cochrane",
"Okotoks"
],
"knowsAbout": [
"Inner-city infills",
"First-time buyers",
"Character homes",
"Downsizing"
],
"knowsLanguage": [
"English",
"French"
],
"slogan": "Know the street before you buy on it.",
"sameAs": [
"https://www.instagram.com/altadorehomeswithjessreid",
"https://www.linkedin.com/company/altadorehomeswithjessreid"
]
}
</script>Paste this into your page’s head, then test it with Google’s Rich Results Test and validator.schema.org. The example values are made up: replace every one.
Want this added to your real estate business’s website?
Send me your site and I’ll check your current structured data and send back corrected JSON-LD for it. Free.
The properties that matter for realtors
Type: RealEstateAgent. Every property below is a real schema.org property.
| Property | Why it matters |
|---|---|
areaServed | Realtors are chosen by neighbourhood. Name the communities you actually know and sell in. |
knowsAbout | First-time buyers, infills, acreages: your niche is how AI tools can recommend you for a specific need. |
knowsLanguage | Working in more than one language is a real reason clients choose an agent. |
image | People hire a person. A clear headshot works better than a brokerage logo. |
sameAs | Link your brokerage profile page and social accounts so search engines can connect them to you. |
Common mistakes
Putting your listings inside the RealEstateAgent block. Listings belong on their own pages; your agent markup should describe you.
Using the brokerage’s name and address as if they were yours alone. Name yourself or your team, and show your brokerage clearly on the page.
Adding review stars from testimonials on your own site. Google won’t show self-serving review stars for a LocalBusiness.
How to add it to your site
- Replace every example value in the form with your own details. They should match your Google Business Profile exactly.
- Copy the code and paste it into your page’s
<head>. Most site builders have a custom code field. On a hand-built site, it goes in the template. - Test the live page with Google’s Rich Results Test and validator.schema.org, and fix anything they flag.
- Add the same facts to the visible page. Structured data should describe what visitors can see. My website checklist for realtors covers the rest.
Schema for realtors: questions
Yes. RealEstateAgent is a subtype of LocalBusiness for agents and agencies. It is the most specific fit.
Schema.org has a RealEstateListing type for listing pages. Google doesn’t show special results for it today, so I focus on the agent markup first.
Use the office address you work from and publish. Make sure it matches your Google Business Profile, if you have one.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta