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Website checklist for realtors

A realtor’s website has to show local expertise and stay inside the advertising rules your licence comes with. This checklist covers neighbourhood pages, listings, compliance and lead basics, then everything else I check.

0 of 28 done0%

Content and pages

0/7

Trust and credibility

0/3

Conversion

0/4

Local SEO

0/3

Technical

0/5

AI search

0/3

Compliance

0/3

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What a real estate business website must get right first

Buyers and sellers choose an agent for local knowledge and trust. Your site has to show both while following provincial advertising rules and your brokerage’s requirements. I start with real neighbourhood content, a clear seller path, and the compliance details that must be on every page.

How to use this checklist

28 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to realtors, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to realtors. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Realtors websites: questions

  1. At a minimum, your brokerage name, shown clearly, and advertising that follows RECA’s rules and your brokerage’s policies. I build with those rules in mind, but your broker should confirm the site meets them before launch.

  2. Not always. Listings are on every portal already. What sets your site apart is local knowledge and your seller process. Listings help buyers, but neighbourhood content is what earns trust and search visibility.

  3. One for each community you actually know and work. A page written from real experience does far more than dozens of thin pages that repeat the same template.

Keep reading

For realtors

Other checklists

Free tools

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