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Website checklist for property management companies

A property management website serves two audiences, owners and tenants, and both need a clear path. This checklist covers owner services, tenant tools, compliance and lead basics, then everything else I check.

0 of 28 done0%

Content and pages

0/7

Trust and credibility

0/4

Conversion

0/4

Local SEO

0/3

Technical

0/4

AI search

0/3

Compliance

0/3

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What a property management company website must get right first

Owners want to know their property and money are safe. Tenants want to find a rental, pay rent and request repairs without calling. I start with a clear owner services page, honest fee explanation, a tenant portal link, and the licensing details your regulator expects.

How to use this checklist

28 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to property management companies, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to property management companies. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Property management companies websites: questions

  1. Yes, with two clear paths from the homepage. Owners are your clients and need depth. Tenants need fast access to listings, payments and repair requests.

  2. In Alberta, property management is licensed through RECA, so advertising rules apply. I build with brokerage disclosure in mind, and your broker should confirm the specifics before launch.

  3. I recommend explaining how fees work and what is included. Owners shop on fees, and a clear explanation filters the right clients and avoids surprises later.

Keep reading

For property management companies

Other checklists

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