Schema markup generator for cabinet and millwork makers
Cabinet makers can use HomeAndConstructionBusiness, which fits custom millwork shops that install in homes. Fill in the form and I’ll build valid JSON-LD you can paste into your site.
HomeAndConstructionBusiness JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HomeAndConstructionBusiness",
"@id": "https://ramsaymillwork.example/#business",
"name": "Ramsay Millwork",
"description": "A Calgary cabinet shop building custom kitchens, vanities and built-ins from its own workshop.",
"url": "https://ramsaymillwork.example/",
"telephone": "+1-403-555-0142",
"email": "hello@ramsaymillwork.example",
"image": "https://ramsaymillwork.example/images/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Example Street SW",
"addressLocality": "Calgary",
"addressRegion": "AB",
"postalCode": "T2P 1J9",
"addressCountry": "CA"
},
"openingHours": [
"Mo-Fr 09:00-17:00"
],
"priceRange": "$",
"areaServed": [
"Calgary",
"Airdrie",
"Cochrane",
"Okotoks"
],
"knowsAbout": [
"Custom kitchen cabinets",
"Bathroom vanities",
"Built-in shelving",
"Solid wood millwork"
],
"slogan": "Made by hand, in Calgary.",
"hasMap": "https://maps.example/ramsay-millwork",
"paymentAccepted": "E-transfer, Cheque, Credit card",
"sameAs": [
"https://www.instagram.com/ramsaymillwork",
"https://www.linkedin.com/company/ramsaymillwork"
]
}
</script>Paste this into your page’s head, then test it with Google’s Rich Results Test and validator.schema.org. The example values are made up: replace every one.
Want this added to your shop’s website?
Send me your site and I’ll check your current structured data and send back corrected JSON-LD for it. Free.
The properties that matter for cabinet and millwork makers
Type: HomeAndConstructionBusiness. Every property below is a real schema.org property.
| Property | Why it matters |
|---|---|
knowsAbout | Kitchens, vanities and built-ins are separate searches. Listing them helps AI tools understand what you make. |
address | If clients can visit your shop or showroom, a full address builds trust and supports local searches. |
hasMap | A map link helps people find a workshop tucked into an industrial area. |
image | A finished kitchen photo is your best calling card. Use it as the main image. |
openingHours | List showroom hours if people can drop in. If visits are by appointment, say so on the page. |
Common mistakes
Listing showroom hours when visits are by appointment only. Keep openingHours to times someone can actually come in.
Using FurnitureStore when you build to order and install. HomeAndConstructionBusiness describes custom millwork better.
Leaving out the address when you have a real shop. A visitable workshop should show its full address.
How to add it to your site
- Replace every example value in the form with your own details. They should match your Google Business Profile exactly.
- Copy the code and paste it into your page’s
<head>. Most site builders have a custom code field. On a hand-built site, it goes in the template. - Test the live page with Google’s Rich Results Test and validator.schema.org, and fix anything they flag.
- Add the same facts to the visible page. Structured data should describe what visitors can see. My website checklist for cabinet and millwork makers covers the rest.
Schema for cabinet and millwork makers: questions
If you design, build and install to order, HomeAndConstructionBusiness fits better. Store suits a shop that mainly sells ready-made pieces.
Only if you sell defined products with set prices. Custom work is usually better described in plain project pages.
Yes, if customers can visit. If it is a private shop with no visitors, leave the street out and use areaServed instead.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta