Website checklist for cabinet and millwork makers
A cabinet and millwork website has to show craftsmanship up close and make the order process clear. This checklist covers portfolio, materials and quote basics, then everything else I check.
Content and pages
0/8Trust and credibility
0/4Conversion
0/5Local SEO
0/4Technical
0/4AI search
0/3Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.
What a shop website must get right first
Clients and designers want to see joinery, finishes and how pieces fit a real room. They also want to know lead times and whether you work with homeowners, builders or both. I start with detailed project photos, a materials page, and a quote process that asks for drawings.
How to use this checklist
28 checks in 6 groups.
Open your website in another tab and go group by group.
Tick an item only when you have checked it on the live site, on a phone as well as a computer.
Start with content and conversion.
Those groups are the most specific to cabinet and millwork makers, and they are where most enquiries are won or lost.
Leave technical and AI search items for last.
They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.
Your ticks are saved in this browser.
Come back any time. Print it if you want to work through it with your team.
Cabinet and millwork makers websites: questions
I would explain what affects cost, like materials, finish and complexity, rather than per-foot prices. Custom work varies too much for a fixed number to be honest.
If they are a real part of your work, yes. They need lead times, drawings and trade terms, not the same intro a homeowner needs.
Close-ups of joinery and finish, plus full-room shots for context. Both together show craft and how it fits a real home.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta