Web design for cabinet and millwork makers
I design and build websites for cabinet and millwork shops that show the craft in your work and bring in designers, builders and homeowners who value it.
Free homepage teardown for your shop
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Custom cabinetry is bought by people who care about detail: designers, builders and homeowners doing serious renovations. They look closely at joinery, finishes and how kitchens are put together. The site has to show that detail and explain how you work from drawings to install.
- custom cabinets calgary
- cabinet maker near me
- custom kitchen cabinets calgary
- millwork company calgary
- custom built ins near me
- custom vanity cabinets
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every shop website, and why each one earns its place.
Projects
Kitchens, built-ins and vanities with detail shots of joinery and hardware.
Materials and finishes
Wood species, painted and stained finishes, and box construction explained.
Process
Measure, drawings, approval, build and install, with typical lead times described qualitatively.
For designers and builders
How you work with trade partners, drawings and schedules.
The shop
Photos of your shop and team. Craft is easier to believe when people see where it happens.
What builds trust
The signals that move someone from browsing to choosing a shop.
Detail photography
Close-ups of joints, edges and finishes that show quality.
Shop and team
Real people and real tools, not stock imagery.
Trade partnerships
Designers and builders you work with, named only with permission.
Insured and WCB covered
Important for builders and commercial clients.
The conversion path
Primary action: Send your drawings or project details.
Fallback: Book a shop visit.
The form accepts drawings and photos and asks about timing. A shop visit offer suits clients who want to see the work in person.
Common mistakes
What I see most often when I review sites in this field.
Wide shots only
Without close-ups, custom work looks like flat-pack.
No trade path
Designers and builders cannot see how to work with you.
Unclear materials
Clients cannot compare quality without knowing what goes into a box.
Features worth building
Drawing upload
Designers attach plans directly to the enquiry.
Project filters
Kitchens, built-ins, vanities and commercial millwork.
Finish library
A simple gallery of finishes and door styles you offer.
Websites for cabinet and millwork makers: common questions
Close-up photography and plain explanations of construction. Joinery, edge details, finish quality and box construction all signal craft. I build project pages with wide and detail shots together and a short section on materials so clients understand why custom work costs what it does.
Yes. They bring repeat work. A dedicated page for trade partners explaining how you handle drawings, scheduling and installation makes it easy for them to choose you, and gives homeowners confidence that professionals trust your shop. I usually include how you receive drawings and coordinate installs.
Describe them qualitatively and update them seasonally. Clients planning renovations need to know if you are booked well ahead. A simple status line edited from the CMS keeps it accurate without rewriting pages. Being honest about being booked out can make premium clients more willing to wait, not less.
For premium clients, yes. Seeing the shop and samples builds confidence. Offering a visit as a secondary action gives serious clients a path to commit, while the main form handles drawings and quotes. A short booking form with a few time options keeps it easy for both sides.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta