Web design for roofing companies
I design and build websites for roofing companies that earn trust quickly and win full replacements on materials and warranty, not just the lowest bid.
Free homepage teardown for your roofing company
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
People look for a roofer either after damage or when planning a replacement, and both groups are wary of being taken advantage of. They want to see you are established, insured and clear about materials and warranties. The site has to answer those questions fast, often on a phone.
- roofing company calgary
- roof replacement calgary
- roofers near me
- hail damage roof repair calgary
- metal roofing contractor
- roof inspection near me
- asphalt shingle roof replacement
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every roofing company website, and why each one earns its place.
Roof replacement
Your process from inspection to cleanup, explained step by step.
Materials
Asphalt, metal, cedar or synthetic options, with honest pros and cons.
Storm and insurance claims
How you inspect damage and work alongside an insurance claim, without promising outcomes.
Repairs and inspections
A separate path for smaller jobs so they do not crowd out replacements.
Warranties
Manufacturer and workmanship warranties described in general terms.
Project gallery
Finished roofs by material and style, with real addresses kept private.
What builds trust
The signals that move someone from browsing to choosing a roofing company.
Licensed, insured, WCB covered
Clearly shown, since homeowners are warned about uninsured roofers.
Manufacturer certifications
Real certifications from shingle or metal manufacturers you are approved with.
Local and established
A real address and the people behind the company, not a call centre.
Verified reviews
Linked Google reviews rather than anonymous quotes.
The conversion path
Primary action: Request a roof inspection and quote.
Fallback: Call now.
On mobile the phone number stays visible, since storm damage enquiries are urgent. The quote form is short: address, roof type, issue and photos if they have them.
Common mistakes
What I see most often when I review sites in this field.
Storm-chaser look
Loud graphics and urgency claims make an established company look like a door knocker.
No material guidance
Without explaining options, clients compare on price only.
Vague warranty claims
Saying "best warranty" without detail raises doubts.
Features worth building
Click-to-call header
A persistent call button on phones.
Photo upload
Clients send damage photos with the quote request.
Material comparison
A simple side-by-side of roofing options you install.
Websites for roofing companies: common questions
By looking established and calm. A real address, named owners, real project photos and clearly stated insurance and certifications separate you from crews that arrive after a hailstorm. I avoid urgency tactics and write in plain language that reassures homeowners you will still be around for the warranty.
Yes, carefully. Explain how you inspect and document damage and how you work with the homeowner’s insurer, without promising coverage or approval. Many homeowners do not know how the process works, and a clear page builds trust before they call.
Yes. They are different searches and different clients. A replacement page explains materials, process and warranties, while a repair page focuses on response time and inspection. Keeping them separate helps you show up for both and keeps full replacements, the work you want more of, front and centre instead of buried under leak calls.
Keep it short: address, roof type if known, what the issue is and an optional photo upload. Long forms lose people, especially after storm damage. You can gather the rest during the inspection. I add a simple preferred contact time so the office can call back when the homeowner can actually talk.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta