Web design for interior designers
I design and build websites for interior design studios that present your portfolio like a magazine and bring in clients whose taste and scope fit yours.
Free homepage teardown for your design studio
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Clients choose an interior designer almost entirely on taste. They scroll portfolios and Instagram, then look for how you work and what it might cost before reaching out. The site has to feel as considered as your rooms and explain the service clearly enough that the right people enquire.
- interior designer calgary
- interior designer near me
- residential interior design calgary
- kitchen design interior designer
- full service interior design
- interior design consultation cost
- luxury interior designer calgary
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every design studio website, and why each one earns its place.
Portfolio by project
Each project with a short story, the brief and a full set of photos. Clients read projects like magazine features.
Services
Full-service design, renovations and new builds, furnishing and styling, and e-design if you offer it.
Process
Discovery, concept, design development, procurement and installation in plain words.
How fees work
Flat fee, hourly or a mix, and how furnishings are handled. Clarity here builds trust.
About the studio
Your design point of view, background and team, with real photos.
Press and features
Real publications and Houzz features, linked where possible.
What builds trust
The signals that move someone from browsing to choosing a design studio.
Professional photography
Styled, well-lit project photos. Nothing else matters as much.
A clear point of view
A sentence on your style so clients can tell quickly if you fit.
Trade partners named
Builders and trades you collaborate with show you can deliver, not just design.
Real press
Published features, linked to their source. No invented awards.
The conversion path
Primary action: Book a discovery call.
Fallback: Send an enquiry with project details.
The enquiry asks about project type, rooms, timing and whether construction is involved. A discovery call booked through Calendly keeps it simple and moves people straight from a portfolio page to a conversation.
Common mistakes
What I see most often when I review sites in this field.
Instagram as the portfolio
A feed embed loses the story and the full picture of each project.
Vague about services
Clients cannot tell if you do full renovations or just styling, so they hesitate.
Design-forward but slow
Heavy animations and huge images that make the site unusable on a phone.
Features worth building
Editorial project layouts
Full-bleed images, detail pairs and short captions that read like a feature.
Calendly discovery booking
A short call booked directly from the site.
Easy portfolio updates
Add projects and swap photos yourself from a simple CMS.
Websites for interior designers: common questions
You need both. Instagram shows taste in passing, but clients making a large decision want to see full projects, read how you work and understand fees. A website also ranks in search and belongs to you. I link the two so each sends people to the other.
Explain how you charge, even if you do not list numbers. Saying whether you work on a flat fee, hourly or a hybrid, and whether furnishings carry a markup, removes a big worry. Clients who cannot tell what to expect often never enquire at all.
By project, not by room type alone. Each project gets its own page with the brief, the result and a full photo set. A light filter for kitchens, living spaces or whole homes helps people find what they care about without losing the story of each project.
Yes, through positioning. Showing complete projects, describing full-service work clearly and writing about collaboration with builders signals scope. A form that asks about project size and timing helps you spend time on the right enquiries. I also make sure your best, largest projects lead the portfolio, because clients assume the first thing they see is your typical work.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta