Schema markup generator for interior designers
Interior designers can use HomeAndConstructionBusiness, which fits studios that work on renovations and builds. Fill in the form and I’ll build valid JSON-LD you can paste into your site.
HomeAndConstructionBusiness JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HomeAndConstructionBusiness",
"@id": "https://missionhillinteriors.example/#business",
"name": "Mission Hill Interiors",
"description": "A Calgary interior design studio for residential renovations, new builds and full furnishing projects.",
"url": "https://missionhillinteriors.example/",
"telephone": "+1-403-555-0142",
"email": "hello@missionhillinteriors.example",
"image": "https://missionhillinteriors.example/images/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Example Street SW",
"addressLocality": "Calgary",
"addressRegion": "AB",
"postalCode": "T2P 1J9",
"addressCountry": "CA"
},
"openingHours": [
"Mo-Fr 09:00-17:00"
],
"priceRange": "$",
"areaServed": [
"Calgary",
"Airdrie",
"Cochrane",
"Okotoks"
],
"knowsAbout": [
"Residential interior design",
"Kitchen design",
"Furniture sourcing",
"Colour consulting"
],
"slogan": "Calm rooms for busy lives.",
"keywords": [
"Calgary interior designer",
"renovation design",
"home styling"
],
"sameAs": [
"https://www.instagram.com/missionhillinteriors",
"https://www.linkedin.com/company/missionhillinteriors"
]
}
</script>Paste this into your page’s head, then test it with Google’s Rich Results Test and validator.schema.org. The example values are made up: replace every one.
Want this added to your design studio’s website?
Send me your site and I’ll check your current structured data and send back corrected JSON-LD for it. Free.
The properties that matter for interior designers
Type: HomeAndConstructionBusiness. Every property below is a real schema.org property.
| Property | Why it matters |
|---|---|
knowsAbout | Full-service design, colour consulting and sourcing are different jobs. Listing yours helps AI tools recommend you for the right one. |
image | Use a photo of a finished room you designed. It represents the studio better than a logo. |
areaServed | Most designers work in the client’s home. Name the city and nearby towns you take projects in. |
priceRange | Design fees vary a lot. A simple range helps people self-select before they call. |
sameAs | Instagram, Houzz and Pinterest are where people check your work. Link them so your identity is joined up. |
Common mistakes
Listing a home studio street address when clients never visit. Leave the street out and use areaServed.
Choosing ProfessionalService just because you charge for advice. If your work is tied to renovations and builds, HomeAndConstructionBusiness describes you better.
Stuffing every style word into keywords. A few honest phrases are enough; the content on your pages carries the detail.
How to add it to your site
- Replace every example value in the form with your own details. They should match your Google Business Profile exactly.
- Copy the code and paste it into your page’s
<head>. Most site builders have a custom code field. On a hand-built site, it goes in the template. - Test the live page with Google’s Rich Results Test and validator.schema.org, and fix anything they flag.
- Add the same facts to the visible page. Structured data should describe what visitors can see. My website checklist for interior designers covers the rest.
Schema for interior designers: questions
No. HomeAndConstructionBusiness is a reasonable fit for designers who work on renovations and builds. Some decorators with a retail side use Store instead.
It isn’t necessary. The business markup goes on one main page. Portfolio pages do better with clear titles, captions and alt text.
Image search relies more on the image itself, its alt text and the page around it. Schema helps search engines understand the business behind the images.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta