Schema markup generator for recruitment agencies
Recruitment agencies should use the EmploymentAgency type, a specific LocalBusiness subtype. Fill in the form and I’ll build valid JSON-LD you can paste into your site’s head.
EmploymentAgency JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "EmploymentAgency",
"@id": "https://stampedetalent.example/#business",
"name": "Stampede Talent Partners",
"description": "A recruitment agency in Calgary placing permanent and contract talent in energy, construction and finance.",
"url": "https://stampedetalent.example/",
"telephone": "+1-403-555-0142",
"email": "hello@stampedetalent.example",
"image": "https://stampedetalent.example/images/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Example Street SW",
"addressLocality": "Calgary",
"addressRegion": "AB",
"postalCode": "T2P 1J9",
"addressCountry": "CA"
},
"openingHours": [
"Mo-Fr 09:00-17:00"
],
"priceRange": "$",
"areaServed": [
"Calgary",
"Airdrie",
"Cochrane",
"Okotoks"
],
"knowsAbout": [
"Permanent placement",
"Contract staffing",
"Executive search",
"Engineering recruitment",
"Finance recruitment"
],
"keywords": [
"energy",
"construction",
"finance"
],
"knowsLanguage": [
"English",
"French"
],
"sameAs": [
"https://www.instagram.com/stampedetalentpartners",
"https://www.linkedin.com/company/stampedetalentpartners"
]
}
</script>Paste this into your page’s head, then test it with Google’s Rich Results Test and validator.schema.org. The example values are made up: replace every one.
Want this added to your agency’s website?
Send me your site and I’ll check your current structured data and send back corrected JSON-LD for it. Free.
The properties that matter for recruitment agencies
Type: EmploymentAgency. Every property below is a real schema.org property.
| Property | Why it matters |
|---|---|
@type | EmploymentAgency is a real schema.org type. It tells search tools exactly what you do. |
knowsAbout | Executive search and contract staffing serve different buyers. Name the services and role types you specialise in. |
areaServed | List where you place people. A Calgary agency placing across Western Canada should say so. |
description | Name your sectors in the first sentence. Hiring managers and AI tools look for specialists. |
Common mistakes
Using ProfessionalService when EmploymentAgency exists. The specific type is clearer.
Putting JobPosting markup on job listings that are closed. Google expects expired postings to be removed or updated.
Marking up candidate or client testimonials as reviews. Self-serving review markup isn’t eligible for review stars in Google.
How to add it to your site
- Replace every example value in the form with your own details. They should match your Google Business Profile exactly.
- Copy the code and paste it into your page’s
<head>. Most site builders have a custom code field. On a hand-built site, it goes in the template. - Test the live page with Google’s Rich Results Test and validator.schema.org, and fix anything they flag.
- Add the same facts to the visible page. Structured data should describe what visitors can see. My website checklist for recruitment agencies covers the rest.
Schema for recruitment agencies: questions
EmploymentAgency. It’s a schema.org LocalBusiness subtype for staffing and recruitment businesses.
Yes, on each individual job page, if you keep it current. JobPosting is separate from the business schema and needs to be removed or updated when a role closes.
Use knowsAbout for the roles you place and keywords for the sectors. Then make sure the visible pages say the same thing.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta