Website checklist for recruitment agencies
A good recruitment agency website works for two audiences: employers who need to hire and candidates who want the right role. This checklist covers both and everything else I check on every agency site.
Content and pages
0/8Trust and credibility
0/4Conversion
0/6Local SEO
0/3Technical
0/5AI search
0/3Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.
What an agency website must get right first
Recruiters live on a two-sided site. Employers need specialties, process and fees explained. Candidates need current jobs, an easy application and a sense that someone will actually reply. The site has to keep both paths clear and keep job listings fresh.
How to use this checklist
29 checks in 6 groups.
Open your website in another tab and go group by group.
Tick an item only when you have checked it on the live site, on a phone as well as a computer.
Start with content and conversion.
Those groups are the most specific to recruitment agencies, and they are where most enquiries are won or lost.
Leave technical and AI search items for last.
They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.
Your ticks are saved in this browser.
Come back any time. Print it if you want to work through it with your team.
Recruitment agencies websites: questions
Yes, if you have public roles. It brings candidates in from search and job aggregators. Keep it current, since expired jobs hurt trust and search visibility.
Split them from the first screen with two clear paths. Each path gets its own pages, language and forms. Mixing them confuses both.
Explain your fee models and what each includes, even without exact percentages. It saves time and positions you as straightforward to work with.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta