Let’s Talk

Website checklist for lawyers and law firms

A good law firm website tells someone in trouble whether you handle their kind of matter, who would handle it, and how to start a confidential conversation. This checklist covers that and everything else I check on every firm site.

0 of 29 done0%

Content and pages

0/7

Trust and credibility

0/3

Conversion

0/4

Local SEO

0/4

Technical

0/5

AI search

0/3

Compliance

0/3

Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.

What a firm website must get right first

Legal clients search by problem, then by person. The site needs a practice-area page for each matter type, a bio for each lawyer with their call year, and a clear consultation path. Fees and first steps, explained plainly, separate a good firm site from a brochure.

How to use this checklist

29 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to lawyers and law firms, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to lawyers and law firms. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Lawyers and law firms websites: questions

  1. Yes. Clients use call year as a quick signal of experience, and it's easy to verify. Put it in each bio alongside practice areas and jurisdictions.

  2. Check the Law Society of Alberta's rules before you do. Specialist claims are restricted in many jurisdictions. Describing your focus and experience is usually the safer and clearer route.

  3. Matter type, the names of other parties for a conflict check, and how to reach the person. Keep it short and avoid asking for case details until the conflict check is done.

Keep reading

For lawyers and law firms

Other checklists

Free tools

Let’s begin

Let’s build something you’re proud to share.

Let’s Talk