Web design for lawyers and law firms
I design and build websites for law firms that help the right clients find the right lawyer and book a consultation, within your law society’s marketing rules.
Free homepage teardown for your firm
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
People look for a lawyer at a stressful moment: a separation, a charge, an estate, a deal. They search by problem, not by firm name. They want to know quickly whether you handle matters like theirs, who would do the work and what the first meeting costs. The site has to answer those three things before it asks for anything.
- family lawyer calgary
- criminal defence lawyer near me
- wills and estates lawyer calgary
- real estate lawyer calgary
- lawyer free consultation
- wrongful dismissal lawyer
- divorce lawyer cost alberta
- corporate lawyer small business
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every firm website, and why each one earns its place.
A page per practice area
Family, criminal, estates, real estate, corporate. Each page explains the kinds of matters you take and what happens first.
A bio per lawyer
Year of call, jurisdictions, practice focus and a direct consultation link. Clients hire a lawyer, not a logo.
First consultation
Whether it is free or paid, how long it runs and what to bring. Uncertainty here is a common reason people stall.
Fees and retainers
Flat fees, hourly work and retainers explained in plain words, even if you do not publish numbers.
Answers to common questions
Short articles on the questions clients ask in the first meeting. They help people find you in search and show how you think.
Offices and directions
Address, parking and proximity to the courthouse. People want to know where they are going on a hard day.
What builds trust
The signals that move someone from browsing to choosing a firm.
Year of call on every bio
With the jurisdictions each lawyer is called in. It is one of the first things careful clients check.
Real photos of the team
Lawyers and staff in your own office, not gavels and scales.
Plain-language explanations
What a separation agreement is, or what happens at a first appearance, in a paragraph anyone can follow.
Clear on who does the work
If associates or paralegals handle parts of a file, say so. Clients respect it and it helps avoid complaints later.
The conversion path
Primary action: Request a consultation for a specific practice area.
Fallback: Call the firm directly.
The consultation form asks for the type of matter and the names of other parties so you can run a conflict check, and nothing about the facts. Each practice area page routes to the right lawyer or intake person. The phone number stays visible for urgent criminal and family matters.
Common mistakes
What I see most often when I review sites in this field.
One long list of practice areas
Twenty bullet points on one page tells a client nothing and ranks for nothing.
Outcome language
"We win", "guaranteed results" or an unearned "specialist" label can breach law society marketing rules.
A form that asks for the whole story
Inviting confidential facts before a conflict check creates problems for you and for the client.
Stock legal imagery
Gavels, columns and handshakes make every firm look the same and none look approachable.
Features worth building
Conflict-aware intake
A short form that captures matter type and party names, sent to Clio Grow or your intake inbox.
Consultation booking
Calendly or your practice software’s booking tool, per lawyer, with the consult terms shown before a time is chosen.
Articles by practice area
A CMS where each article is tagged to a practice area and a lawyer, so it surfaces on the right pages.
Websites for lawyers and law firms: common questions
Carefully, if at all. Law society rules generally permit factual information but bar anything misleading or that suggests future results are assured. Every matter turns on its facts, so I steer firms toward describing the kinds of matters they handle and how they approach them. If you do reference outcomes, they need context and a clear disclaimer, and you should confirm the current rules with your law society first.
The minimum needed to run a conflict check and route the inquiry: name, contact details, type of matter and the names of other parties involved. It should say plainly that no lawyer-client relationship exists until you confirm one, and ask people not to send confidential details yet. That protects the client and keeps you from receiving information you may later be conflicted out of.
Publish what you can. Flat-fee work like wills, uncontested divorces and residential conveyancing often converts better with a clear starting price. For hourly matters, explain how billing and retainers work even if you leave rates for the consultation. Clients who understand the structure tend to arrive less anxious and with fewer surprises at invoice time.
Yes. People search by problem, such as wills lawyer or impaired driving lawyer, and Google ranks pages that answer one problem well. A dedicated page lets you explain the process, name the lawyers who handle it and answer the questions specific to that area. It also gives every ad or referral a precise place to land.
It is good practice, and your law society may have its own expectations, so check its current guidance. Keep it short and readable. It typically says the content is general information, not legal advice, and that contacting the firm through the site does not create a lawyer-client relationship. I place it in the footer and near the intake form, where it matters, rather than as a wall of text no one reads.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta