Web design for insurance brokers
I design and build websites for insurance brokerages that explain your lines clearly and turn quote shoppers into conversations with a licensed broker.
Free homepage teardown for your brokerage
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Most people visit a broker’s site at renewal or after a premium jump. Business owners often arrive needing coverage to satisfy a contract or a landlord. They want to know whether you handle their kind of risk and how quickly they can get a quote. The site should separate personal from commercial fast and collect enough to start quoting.
- insurance broker near me
- home insurance calgary
- commercial insurance broker calgary
- tenant insurance calgary
- contractor liability insurance
- auto insurance quote alberta
- condo insurance
- insurance for small business
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every brokerage website, and why each one earns its place.
Personal lines
Home, condo, tenant and auto, each on its own page with what affects the premium.
Commercial by industry
Contractors, retail, professional services, hospitality. Business owners look for their own industry.
Quote request
A form per line of business, so you get what you need to quote on the first pass.
Claims help
Who to call, insurer claim lines and what to do first. Clients remember who helped on a bad day.
Certificates and policy changes
Self-serve requests for certificates of insurance and simple changes.
About and team
Brokers named with their licence class and the lines they handle.
What builds trust
The signals that move someone from browsing to choosing a brokerage.
Licensed brokers named
Each broker with the lines they are licensed for and the areas they focus on.
Insurer relationships described
The range of insurers you place with, described accurately and without implying endorsement.
Claims support explained
What you do when a client has a claim. It is the real difference between a broker and buying direct.
A local office
Address, hours and photos. People still like to know they can walk in.
The conversion path
Primary action: Request a quote for a specific line of coverage.
Fallback: Call a broker.
Each coverage page ends in its own quote form with only the fields that line needs. Commercial forms ask about operations and revenue in ranges, not full financials. Existing clients get a separate path for claims, certificates and changes so they never land in the new-business queue.
Common mistakes
What I see most often when I review sites in this field.
One generic quote form
A single form for auto and commercial liability gets half-complete submissions and slow quotes.
Lowest-price claims
"Cheapest insurance" is hard to substantiate and attracts clients who leave at the next renewal.
No claims page
Clients in a crisis go looking for help. Make it easy to find.
Commercial hidden
Burying business coverage under personal lines loses the most valuable inquiries.
Features worth building
Conditional quote forms
Questions that change with the line of business, sent to the right broker.
Certificate request form
Contractors need certificates fast. A dedicated form saves phone tag.
Claims directory
Claim numbers and links for each insurer you place with, edited from the CMS.
Websites for insurance brokers: common questions
No. Price depends on the risk, the insurer and the client’s history, and advertising rules for brokers generally prohibit misleading statements about price or coverage. I write about what a broker does: comparing insurers, explaining coverage and helping at claim time. That attracts clients who value advice, not just the lowest number.
As short as possible while still letting you quote. That usually means a separate form per line, with conditional questions that appear only when relevant. Asking for everything at once loses people. Asking for too little means a follow-up call before you can quote. I work through each form with your brokers to find the right balance.
Yes, for the industries you actually write. A contractor searching for liability insurance wants to see that you understand trades, wrap-ups and certificates. A focused page with the coverages that industry needs tends to rank and convert better than a general commercial page. Start with your strongest three or four and add more over time.
Collect only what you need to quote, and keep identity and banking details out of website forms entirely. Forms should be encrypted, submissions should go to a secure inbox or your management system rather than a shared email, and your privacy policy should say plainly how information is used. I set this up as part of the build.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta