Web design for consultants
I design and build websites for consultants that make your thinking visible and bring in the right conversations, not more noise.
Free homepage teardown for your consultancy
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Consulting buyers rarely find you cold. They hear your name from a colleague, then visit the site to check you are credible before a call. Others arrive from a LinkedIn post or a talk. The site has to confirm the referral: a clear point of view, the problems you take on, how an engagement runs and the kind of organizations you work with.
- management consultant calgary
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What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every consultancy website, and why each one earns its place.
Problems we solve
Framed as the situations clients are in, not as service names. Buyers recognize their problem before your method.
How an engagement works
Discovery, scope, delivery and follow-through. It answers what working with you actually looks like.
Case narratives
Situation, approach and what changed, written to protect confidentiality where needed.
Writing and point of view
Essays that show how you think. It is the closest thing to a sample of the work.
About the principal
Your background, the industries you know and why you started the practice.
Contact
A short form or a booking link. Senior buyers do not want a long questionnaire.
What builds trust
The signals that move someone from browsing to choosing a consultancy.
A named principal
A real person with a photo and a background. Consulting is bought on the person.
Specific case narratives
Concrete situations and decisions, even when the client is unnamed.
Client logos with permission
Only the ones you are allowed to show, and only if they are relevant.
Published thinking
Articles, talks or a newsletter that prove depth before the first call.
The conversion path
Primary action: Book a 30-minute introductory call.
Fallback: Subscribe to the newsletter.
Every case narrative and essay ends with a quiet invitation to talk. The booking link asks one or two questions so the call starts with context. The newsletter catches readers who are interested but not ready, which in consulting is many of them.
Common mistakes
What I see most often when I review sites in this field.
Abstract positioning
"We help organizations transform" could describe anyone and persuades no one.
Copying large-firm service menus
A list of twelve practice areas makes a focused consultancy look unfocused.
No faces
An anonymous site raises the question of who will actually do the work.
Logos without permission
It damages trust with the client you named and the prospect who notices.
Features worth building
Booking with context
Calendly with a couple of pre-call questions, so you arrive prepared.
Essay library
A clean reading experience with topics and dates, edited from the CMS.
Newsletter sign-up
Connected to your email platform, placed at the end of every essay.
Downloadable frameworks
A short guide or tool that shows your method and earns a subscriber.
Related work
See how I approached a similar project: Birchwood Leadership. The case study covers the brief, the build and the result.
Websites for consultants: common questions
Write case narratives without names. Describe the sector, the size of the organization, the situation, what you did and what changed, in qualitative terms if needed. Buyers care more about whether you have seen their problem than about a logo. Where a client is happy to be named, ask for permission in writing and add it.
No. Buyers of senior advice often prefer working directly with the person they hire, and pretending otherwise falls apart on the first call. Lead with your name, your experience and your point of view. If you bring in associates for larger work, say so plainly. Confidence reads better than scale.
You need a place for your thinking, and a blog is the simplest version. A handful of strong essays on the problems you solve does more than frequent posts. They give referrals something to read before calling, they rank for specific searches and they give you something to share on LinkedIn with a reason to click.
Usually not specific numbers, since scope varies widely. But explaining how you price, whether by project, retainer or day rate, and what a typical engagement includes helps buyers judge fit. Some consultants add a starting point for a defined offer, such as a strategy workshop. That gives smaller buyers a way in.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta