Web design for accountants and CPA firms
I design and build websites for accounting firms that make it obvious who you serve and how to become a client, without promising savings you cannot stand behind.
Free homepage teardown for your firm
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Clients choose an accountant on fit and trust. Do you work with businesses my size, in my industry, and will someone answer my emails in April. Many arrive after a bad experience with their last firm. The site needs to show the kind of client you take on, how onboarding works and who they will deal with.
- accountant near me
- cpa calgary small business
- corporate tax accountant calgary
- personal tax preparation calgary
- accountant for contractors
- help with cra audit
- accountant to incorporate my business
- cross border tax accountant
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every firm website, and why each one earns its place.
Who we work with
The industries and business sizes you serve best. It filters out poor fits before they book a call.
Personal tax
What you prepare, what clients send and when. Seasonal traffic lands here every spring.
Corporate year-end and compilation
For owner-managed companies: financial statements, T2 returns and planning around salary and dividends.
Advisory and planning
Incorporation, succession and cash flow work, explained as the questions clients actually bring.
How onboarding works
The steps from first call to engagement letter to first deadline. It removes the fear of switching firms.
Team
Each accountant with designation, focus and the kinds of clients they look after.
What builds trust
The signals that move someone from browsing to choosing a firm.
Designations shown accurately
CPA and any specialty credentials, used exactly as your provincial body permits.
Industries named
Trades, medical professionals, real estate investors. Specific beats "all industries".
Secure document handling
A clear note on how files are exchanged, and a link to your portal instead of email attachments.
Real people, real office
Photos of the team at work. Clients want to picture who answers the phone.
The conversion path
Primary action: Book an introductory call.
Fallback: Send an inquiry with your business type.
The inquiry form asks for business type, structure and current software so you can decide quickly if it is a fit. A short line near the top says whether you are taking new clients this season. Existing clients get a separate, obvious link to the portal so they never use the new-client form.
Common mistakes
What I see most often when I review sites in this field.
Every service weighted equally
A list of fourteen services hides the three that make up most of your work.
Refund and savings promises
"Maximize your refund" or "save thousands" invites the wrong clients and can breach advertising standards.
Portal link buried
Clients hunting for the upload link end up emailing sensitive documents instead.
Calculator and coins imagery
Stock finance photos signal a generic firm. Your team and office do more.
Features worth building
Client portal link
A persistent link to TaxDome, Karbon or the portal in your practice software, separate from new-client paths.
Software badges
QuickBooks Online or Xero partner status, if you hold it. Small businesses search by software.
Intake routing
Personal, small business and corporate inquiries go to the right person automatically.
Deadline reminders
A simple page of key filing dates, updated each year from the CMS.
Websites for accountants and CPA firms: common questions
Not in absolute terms. Advertising standards for accountants generally prohibit claims that are misleading or cannot be substantiated, and results depend on each client’s situation. I write about what you do, such as planning salary and dividends or reviewing deductions, and let the client draw the conclusion. It reads more credibly and helps keep you clear of complaints.
Show what is predictable. Personal returns and simple corporate year-ends often suit a starting price or a range. Advisory work rarely does. Even without numbers, explaining how you price, whether fixed monthly, per engagement or hourly, filters out clients looking for the cheapest option and saves your partners time on calls that go nowhere.
No. The website should link to a secure portal built for that job, not collect tax documents through a contact form. I make the portal link easy to find on every page and keep new-client forms short and free of sensitive data. That keeps the website simple to maintain and keeps confidential files where they belong.
Be specific about who you serve. A page for dental practices or general contractors, written around their tax questions, attracts those owners and tells everyone else to look elsewhere. Pair that with a plain onboarding page and clear service tiers. The aim is fewer, better inquiries.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta