Web design for mortgage brokers
I design and build websites for mortgage brokers that turn rate shoppers into applications by explaining the process clearly, without promising rates that change week to week.
Free homepage teardown for your brokerage
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
People arrive at a broker’s site comparing rates, worried about a renewal or unsure what they can afford. Many have never used a broker and do not know how one is paid. The site has to explain how a broker works, show the situations you handle and make starting an application feel simple and safe.
- mortgage broker near me
- mortgage broker calgary
- mortgage renewal calgary
- refinance mortgage calgary
- first time home buyer mortgage
- self employed mortgage
- mortgage pre approval
- mortgage rates alberta
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every brokerage website, and why each one earns its place.
First-time buyers
Down payment, pre-approval and closing costs in order. Nervous buyers need the whole map.
Renewals
Why it is worth reviewing options before signing the renewal letter. Many borrowers start looking here.
Refinance and equity
Consolidating debt, renovations, helping family. Each scenario explained in general terms.
Self-employed borrowers
How income is documented when it does not come on a T4. A real point of difference for brokers.
How brokers are paid
A plain explanation of compensation. It answers the question many people are too polite to ask.
Apply or get pre-approved
A single page that explains the steps and links to your secure application.
What builds trust
The signals that move someone from browsing to choosing a brokerage.
Licence and brokerage shown
Your licence and the brokerage you work under, in the footer and on the contact page.
Lender range described
The kinds of lenders you work with, including banks, credit unions and alternative lenders, in general terms.
Secure application
A note on how documents and personal information are protected.
A real person
Your photo, direct line and how quickly you usually respond.
The conversion path
Primary action: Start a secure mortgage application.
Fallback: Book a call to talk through options.
Purchase, renewal and refinance each get their own path to the same application. People who are not ready to apply can book a short call instead. Rates, if shown, sit beside the conditions and the date they were last updated.
Common mistakes
What I see most often when I review sites in this field.
A stale "today’s rate"
A rate posted months ago and never updated misleads readers and invites complaints.
Approval promises
"Guaranteed approval" or "lowest rate guaranteed" is the kind of claim regulators act on.
Long applications on an ordinary form
Collecting income and SIN details through a basic contact form is a privacy risk.
Missing licence details
Visitors check, and provincial rules usually require them in advertising.
Features worth building
Secure application link
Your application platform, such as Finmo, linked from every path rather than rebuilt on the site.
Payment and affordability calculators
With stated assumptions and a note that results are estimates, not approvals.
Rates edited from the CMS
If you show rates, they carry a date stamp and conditions and are easy to update.
Renewal reminder sign-up
A simple form that lets past clients ask you to check in before their term ends.
Websites for mortgage brokers: common questions
You can, with care. Rates change often, depend on the borrower and usually come with conditions such as term, insurance and rate hold. If you show them, they need those conditions next to them and a visible date. Many brokers skip posted rates and focus on explaining options, which avoids stale numbers and can still convert well.
No. The application should live in a secure platform designed for it, and the website should link to it from every relevant page. Rebuilding it on an ordinary form means handling income, employment and identity details on a system not built for that. I make the link prominent and explain what happens after someone applies.
Yes, if they are honest. Payment and affordability calculators draw search traffic and keep people on the site, but they need clear assumptions and a note that results are estimates, not approvals. I place a calm prompt under the result to book a call or start an application, since that is the moment people want a real answer.
Explain the things a bank site will not: how renewals can be shopped, how self-employed income is documented, how a broker compares lenders. Add a real face and a direct phone line. Plain, helpful pages for specific situations give people a reason to trust you over a large institution.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta