Schema markup generator for bookkeepers
Bookkeepers should use the AccountingService type, the schema.org FinancialService subtype for accounting work. Fill in the form and I’ll build valid JSON-LD you can paste into your site’s head.
AccountingService JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "AccountingService",
"@id": "https://ramsaybooks.example/#business",
"name": "Ramsay Books and Payroll",
"description": "A bookkeeping firm in Ramsay offering monthly bookkeeping, payroll and GST filing for small businesses.",
"url": "https://ramsaybooks.example/",
"telephone": "+1-403-555-0142",
"email": "hello@ramsaybooks.example",
"image": "https://ramsaybooks.example/images/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Example Street SW",
"addressLocality": "Calgary",
"addressRegion": "AB",
"postalCode": "T2P 1J9",
"addressCountry": "CA"
},
"openingHours": [
"Mo-Fr 09:00-17:00"
],
"priceRange": "$",
"areaServed": [
"Calgary",
"Airdrie",
"Cochrane",
"Okotoks"
],
"knowsAbout": [
"Monthly bookkeeping",
"Payroll",
"GST filing",
"Bank reconciliations",
"Catch-up bookkeeping"
],
"feesAndCommissionsSpecification": "https://ramsaybooks.example/pricing",
"keywords": [
"bookkeeping",
"payroll",
"cloud accounting"
],
"sameAs": [
"https://www.instagram.com/ramsaybooksandpayroll",
"https://www.linkedin.com/company/ramsaybooksandpayroll"
]
}
</script>Paste this into your page’s head, then test it with Google’s Rich Results Test and validator.schema.org. The example values are made up: replace every one.
Want this added to your bookkeeping business’s website?
Send me your site and I’ll check your current structured data and send back corrected JSON-LD for it. Free.
The properties that matter for bookkeepers
Type: AccountingService. Every property below is a real schema.org property.
| Property | Why it matters |
|---|---|
knowsAbout | Catch-up bookkeeping, payroll and GST are separate searches from separate kinds of client. Name each. |
feesAndCommissionsSpecification | Bookkeeping is often sold as monthly packages. If you publish them, pointing to that page gives search tools a clear pricing source. |
areaServed | Most bookkeeping is remote. List the province or country you serve so you aren’t limited to your neighbourhood. |
description | Say who you work with, trades, clinics, startups. A niche helps AI tools recommend you for the right question. |
Common mistakes
Describing the business as a CPA firm when it isn’t. Bookkeeping is a separate service. Be precise.
Listing a home address for a remote practice. Leave it out and use areaServed.
Listing software brands in knowsAbout instead of services. Mention software on the page. Keep knowsAbout about the work.
How to add it to your site
- Replace every example value in the form with your own details. They should match your Google Business Profile exactly.
- Copy the code and paste it into your page’s
<head>. Most site builders have a custom code field. On a hand-built site, it goes in the template. - Test the live page with Google’s Rich Results Test and validator.schema.org, and fix anything they flag.
- Add the same facts to the visible page. Structured data should describe what visitors can see. My website checklist for bookkeepers covers the rest.
Schema for bookkeepers: questions
Yes. AccountingService covers accounting work broadly, and bookkeeping fits. Just keep the description accurate about what you do and don’t do.
It’s a FinancialService property that points to a description of your fees, often a URL. If you publish your packages, it’s a tidy way to reference them.
If you trade under a business name, use AccountingService. You can add a Person block on your about page too. Keep the two clearly separate.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta