Schema markup generator for fashion brands
Fashion brands with a shop should use the ClothingStore type, not plain LocalBusiness. Fill in the form and I’ll build valid JSON-LD you can paste into your site.
ClothingStore JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ClothingStore",
"@id": "https://seventeenthapparel.example/#business",
"name": "Seventeenth Avenue Apparel",
"description": "A Calgary fashion label designing small-batch outerwear and knitwear, sold online and in its own studio shop.",
"url": "https://seventeenthapparel.example/",
"telephone": "+1-403-555-0142",
"email": "hello@seventeenthapparel.example",
"image": "https://seventeenthapparel.example/images/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Example Street SW",
"addressLocality": "Calgary",
"addressRegion": "AB",
"postalCode": "T2P 1J9",
"addressCountry": "CA"
},
"openingHours": [
"Mo-Fr 09:00-17:00"
],
"priceRange": "$",
"areaServed": [
"Calgary",
"Airdrie",
"Cochrane",
"Okotoks"
],
"knowsAbout": [
"Outerwear",
"Merino knitwear",
"Small-batch production",
"Canadian-made apparel"
],
"slogan": "Made for real winters.",
"paymentAccepted": "Credit card, Debit, Apple Pay",
"currenciesAccepted": "CAD",
"sameAs": [
"https://www.instagram.com/seventeenthavenueapparel",
"https://www.linkedin.com/company/seventeenthavenueapparel"
]
}
</script>Paste this into your page’s head, then test it with Google’s Rich Results Test and validator.schema.org. The example values are made up: replace every one.
Want this added to your label’s website?
Send me your site and I’ll check your current structured data and send back corrected JSON-LD for it. Free.
The properties that matter for fashion brands
Type: ClothingStore. Every property below is a real schema.org property.
| Property | Why it matters |
|---|---|
knowsAbout | Outerwear, knitwear, sustainable fabrics: your focus is what AI tools use to recommend a brand. |
image | Use a strong product or shop photo. Fashion is visual first. |
address | If you have a studio shop, a full address supports local searches like clothing stores near me. |
sameAs | Instagram and TikTok are where fashion brands live. Link them so your identity is connected. |
openingHours | Shop hours matter for walk-in visits. Keep them current. |
Common mistakes
Using ClothingStore for a brand with no physical shop. An online-only label is better described as an Organization.
Putting product prices in the store markup. Products need their own Product markup on product pages.
Copying review stars from your store platform into the business schema. Google won’t show self-serving review stars for a LocalBusiness.
How to add it to your site
- Replace every example value in the form with your own details. They should match your Google Business Profile exactly.
- Copy the code and paste it into your page’s
<head>. Most site builders have a custom code field. On a hand-built site, it goes in the template. - Test the live page with Google’s Rich Results Test and validator.schema.org, and fix anything they flag.
- Add the same facts to the visible page. Structured data should describe what visitors can see. My website checklist for fashion brands covers the rest.
Schema for fashion brands: questions
Not really. ClothingStore is a LocalBusiness, which implies a place people can visit. An online-only brand fits Organization better, with Product markup on each product page.
Yes, if you sell online. Product markup on each product page is what can show price and availability in search. This generator covers the store itself.
Put them on a stockists page. They aren’t part of your own store markup.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta