Schema markup generator for breweries and distilleries
Craft breweries with a taproom should use the Brewery type, a kind of FoodEstablishment. Fill in the form and I’ll build valid JSON-LD you can paste into your site.
Brewery JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Brewery",
"@id": "https://ramsayhillbrewing.example/#business",
"name": "Ramsay Hill Brewing",
"description": "A Calgary craft brewery with a taproom pouring house-brewed ales and lagers.",
"url": "https://ramsayhillbrewing.example/",
"telephone": "+1-403-555-0142",
"email": "hello@ramsayhillbrewing.example",
"image": "https://ramsayhillbrewing.example/images/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Example Street SW",
"addressLocality": "Calgary",
"addressRegion": "AB",
"postalCode": "T2P 1J9",
"addressCountry": "CA"
},
"openingHours": [
"Mo-Fr 09:00-17:00"
],
"priceRange": "$",
"areaServed": [
"Calgary",
"Airdrie",
"Cochrane",
"Okotoks"
],
"servesCuisine": [
"Craft beer",
"Pub snacks",
"Wood-fired pizza"
],
"acceptsReservations": true,
"hasMenu": "https://ramsayhillbrewing.example/taps",
"maximumAttendeeCapacity": 90,
"sameAs": [
"https://www.instagram.com/ramsayhillbrewing",
"https://www.linkedin.com/company/ramsayhillbrewing"
]
}
</script>Paste this into your page’s head, then test it with Google’s Rich Results Test and validator.schema.org. The example values are made up: replace every one.
Want this added to your brewery’s website?
Send me your site and I’ll check your current structured data and send back corrected JSON-LD for it. Free.
The properties that matter for breweries and distilleries
Type: Brewery. Every property below is a real schema.org property.
| Property | Why it matters |
|---|---|
openingHours | Taproom hours are what most visitors check first. |
hasMenu | A tap list page that is real HTML, not an image, lets search engines read what is pouring. |
servesCuisine | Saying you serve food as well as beer answers a common question before people arrive. |
maximumAttendeeCapacity | Groups and private bookings depend on capacity. It is a useful, stable fact. |
sameAs | Untappd and Instagram are where beer fans follow you. Link them so your identity is joined up. |
Common mistakes
Posting the tap list as an image. Search engines can’t read it well; use an HTML list.
Using Brewery for a production-only facility with no taproom. A brewery people can’t visit fits Organization better.
Marking up weekly trivia nights in the brewery markup. Recurring events belong on an events page.
How to add it to your site
- Replace every example value in the form with your own details. They should match your Google Business Profile exactly.
- Copy the code and paste it into your page’s
<head>. Most site builders have a custom code field. On a hand-built site, it goes in the template. - Test the live page with Google’s Rich Results Test and validator.schema.org, and fix anything they flag.
- Add the same facts to the visible page. Structured data should describe what visitors can see. My website checklist for breweries and distilleries covers the rest.
Schema for breweries and distilleries: questions
Yes. Brewery is a FoodEstablishment subtype, so properties like servesCuisine and hasMenu apply. It suits a brewery with a taproom.
If you sell cans online, yes, on each product page. The taproom markup describes the place.
Yes, as an Event on its own page. Keep it separate from the brewery’s permanent details.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta