Web design for breweries and distilleries
I design and build websites for craft breweries and distilleries that keep the tap list and events current, bring people to the taproom and sell where the law allows.
Free homepage teardown for your brewery
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
People look up a brewery or distillery to see what is pouring, when the taproom is open, whether there is food and what is on this weekend. Out-of-towners plan visits around tasting rooms. The site has to be current, easy to update and respectful of the rules on how alcohol is advertised and sold.
- brewery near me
- craft brewery calgary
- distillery tours calgary
- taproom near me
- brewery with food calgary
- craft gin canada
- brewery events this weekend
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every brewery website, and why each one earns its place.
On tap now
The current tap list with styles and descriptions, updated without a developer.
Taproom and visit
Hours, food, kids and dog policy, parking and accessibility.
Events
Trivia, releases, live music and tastings. Events drive repeat visits.
Shop
Cans, bottles and merchandise for pickup or delivery where your licence allows.
Tours and tastings
Distillery and brewery tours with times, prices and booking.
Where to buy
Liquor stores and restaurants that carry your products.
What builds trust
The signals that move someone from browsing to choosing a brewery.
Current tap list
Nothing loses trust faster than a tap list from last season.
The people and process
Brewers and distillers named, with the brewhouse or still shown.
Responsible messaging
An age gate and copy written with your province’s liquor advertising guidelines in mind.
Clear visit details
Who is welcome, when, and whether food is served.
The conversion path
Primary action: Visit the taproom or book a tour.
Fallback: Order cans for pickup.
Most visitors want to come in, so hours, location and what is on tap sit at the top. Tours and tastings get their own booking path. Online sales are offered for pickup or delivery only where your licence permits it.
Common mistakes
What I see most often when I review sites in this field.
Stale tap lists
A list nobody updates sends people expecting a beer that is gone.
Ignoring advertising rules
Copy that ties drinking to social success or appeals to young audiences typically runs against Canadian alcohol advertising standards.
Events only on Instagram
People searching for things to do this weekend never see them.
Features worth building
Editable tap list
Add, remove and reorder beers or spirits from a simple CMS, or pull from Untappd for Business.
Age gate
A light, accessible age confirmation that does not block search engines.
Tour booking
Tours and tastings through FareHarbor, Tock or a simple booking tool, with ticket limits.
Websites for breweries and distilleries: common questions
Usually yes. It is common practice for alcohol producers, and some regulators and retail partners expect it, so check your provincial liquor regulator’s current guidelines. It should be light and accessible: a simple confirmation that remembers the visitor, not a barrier that blocks search engines from your pages. I write the copy with those guidelines in mind, avoiding claims that tie drinking to success or appeal to minors.
It depends on your licence and province. Many breweries and distilleries can sell for pickup or local delivery, and some can ship within the province. I build the shop to match what you are permitted to do, with age confirmation at checkout, and nothing more. Check current rules with your provincial liquor authority before we launch sales.
Make it easy enough that it actually gets done. I build a tap list your staff can edit from a phone in a minute, or connect it to Untappd for Business if you already maintain your menu there. Each beer has a style, ABV and short description, and kicked kegs drop off with one tap.
Give people reasons that match their searches. A clear visit page with hours, food and family policy, an events calendar with dated pages, and tours that can be booked. A complete Google Business Profile with photos of the taproom does the rest, especially for visitors from out of town planning a day trip.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta