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Website checklist for breweries and distilleries

A brewery or distillery website has to show what is pouring, where to find it and when the taproom is open. This checklist covers the tap list, taproom, retail and liquor rules, then everything else I check.

0 of 28 done0%

Content and pages

0/8

Trust and credibility

0/3

Conversion

0/5

Local SEO

0/3

Technical

0/4

AI search

0/3

Compliance

0/2

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What a brewery website must get right first

Visitors want to know what is on tap, taproom hours, and whether they can bring kids or dogs. Retailers and bars want to know where to order. I start with a current tap list, clear taproom info, a find-us-in-stores page, and the liquor rules that apply to your advertising.

How to use this checklist

28 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to breweries and distilleries, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to breweries and distilleries. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Breweries and distilleries websites: questions

  1. It depends on what you sell and how. Many breweries use one, and liquor advertising in Alberta has rules set by AGLC. I recommend checking current guidance and erring on the side of caution.

  2. Make it easy to edit from your phone, or connect it to a tap list service. An out-of-date tap list is one of the most common complaints.

  3. Yes. People who taste you at a bar search for where to buy cans. A where-to-buy page answers that and supports your retail partners.

Keep reading

For breweries and distilleries

Other checklists

Free tools

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