Website checklist for boutique hotels and lodges
A boutique hotel or lodge website has to make booking direct feel easier and safer than booking through a travel site. This checklist covers rooms, amenities, direct booking and local basics, then everything else I check.
Content and pages
0/9Trust and credibility
0/3Conversion
0/5Local SEO
0/3Technical
0/5AI search
0/3Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.
What a property website must get right first
Guests compare your site with booking platforms. To win the direct booking, your site needs real room photos, clear amenities, transparent rates and a booking engine that works on a phone. I start there, and add the local guidance that makes a stay feel considered.
How to use this checklist
28 checks in 6 groups.
Open your website in another tab and go group by group.
Tick an item only when you have checked it on the live site, on a phone as well as a computer.
Start with content and conversion.
Those groups are the most specific to boutique hotels and lodges, and they are where most enquiries are won or lost.
Leave technical and AI search items for last.
They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.
Your ticks are saved in this browser.
Come back any time. Print it if you want to work through it with your team.
Boutique hotels and lodges websites: questions
Real room photos, transparent rates, clear policies and a booking engine that is fast on a phone. Give guests a genuine reason to book direct, like flexible cancellation or a small perk.
Yes. Guests want to see exactly what they are booking. A page per room type with real photos and details also helps search and reduces questions at check-in.
Yes, if it reflects real local knowledge. It helps guests plan, gives search engines more context, and shows the care that sets a boutique property apart.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta