Schema markup generator for orthodontists
Orthodontic practices should use the Dentist type, since orthodontics is a dental specialty and schema.org has no separate orthodontist type. Fill in the form and I’ll build valid JSON-LD you can paste into your site’s head.
Dentist JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Dentist",
"@id": "https://signalhillortho.example/#business",
"name": "Signal Hill Orthodontics",
"description": "A specialist orthodontic practice in Signal Hill offering braces and clear aligners for children, teens and adults.",
"url": "https://signalhillortho.example/",
"telephone": "+1-403-555-0142",
"email": "hello@signalhillortho.example",
"image": "https://signalhillortho.example/images/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Example Street SW",
"addressLocality": "Calgary",
"addressRegion": "AB",
"postalCode": "T2P 1J9",
"addressCountry": "CA"
},
"openingHours": [
"Mo-Fr 09:00-17:00"
],
"priceRange": "$",
"areaServed": [
"Calgary",
"Airdrie",
"Cochrane",
"Okotoks"
],
"knowsAbout": [
"Traditional braces",
"Clear aligners",
"Early orthodontic treatment",
"Retainers",
"Adult orthodontics"
],
"isAcceptingNewPatients": true,
"medicalSpecialty": "https://schema.org/Dentistry",
"paymentAccepted": "Debit, Visa, Mastercard, Monthly payment plans",
"sameAs": [
"https://www.instagram.com/signalhillorthodontics",
"https://www.linkedin.com/company/signalhillorthodontics"
]
}
</script>Paste this into your page’s head, then test it with Google’s Rich Results Test and validator.schema.org. The example values are made up: replace every one.
Want this added to your orthodontic practice’s website?
Send me your site and I’ll check your current structured data and send back corrected JSON-LD for it. Free.
The properties that matter for orthodontists
Type: Dentist. Every property below is a real schema.org property.
| Property | Why it matters |
|---|---|
knowsAbout | This is where orthodontics shows up, since there’s no orthodontist type. Braces, aligners and early treatment tell search tools what kind of dental practice you are. |
description | If you are a registered orthodontic specialist, say so in the first sentence, in the wording your regulator allows. It separates you from general dentists who also offer aligners. Only registered specialists may call themselves specialists. |
areaServed | Families travel further for an orthodontist than for a dentist. Listing the communities you draw from helps search tools understand your reach. |
paymentAccepted | Treatment is a multi-year cost. Payment plans are a real factor and worth stating clearly. |
Common mistakes
Using MedicalClinic or plain LocalBusiness. Dentist is the right type for orthodontics.
Listing only brand names like a single aligner system. Use generic terms too, so you match how people actually search.
Marking up before-and-after testimonials as reviews. Self-serving review markup isn’t eligible for review stars on LocalBusiness in Google.
How to add it to your site
- Replace every example value in the form with your own details. They should match your Google Business Profile exactly.
- Copy the code and paste it into your page’s
<head>. Most site builders have a custom code field. On a hand-built site, it goes in the template. - Test the live page with Google’s Rich Results Test and validator.schema.org, and fix anything they flag.
- Add the same facts to the visible page. Structured data should describe what visitors can see. My website checklist for orthodontists covers the rest.
Schema for orthodontists: questions
No. Orthodontists use the Dentist type, with knowsAbout and the description making the specialty clear. That’s accurate and widely understood.
Say it on the page in plain words. isAcceptingNewPatients marks that you’re taking patients, and the visible text explains the referral side.
Keep it in visible page content. I don’t add Offer markup for a free consult on the business entity, since it adds little and is easy to get wrong.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta