Web design for orthodontists
I build websites for orthodontic practices that help parents and adults understand their options and book a free consultation with confidence.
Free homepage teardown for your orthodontic practice
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Orthodontic treatment is a long commitment and usually a family decision. Parents compare a few practices, read about braces versus clear aligners, and want to understand cost and payment plans before a consultation. Adults often research quietly for months. The site has to explain options well and make the consult feel easy and free of pressure.
- orthodontist near me
- orthodontist calgary
- invisalign calgary
- braces for adults calgary
- free orthodontic consultation
- how much do braces cost
- clear aligners vs braces
- when should my child see an orthodontist
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every orthodontic practice website, and why each one earns its place.
Free consultation
What happens at the first visit, how long it takes and what you leave with. This is the main conversion page.
Treatment options
Metal braces, clear braces and clear aligners compared honestly, with who each suits.
Children and early treatment
When to come in and why early assessment matters. Parents search for this directly.
Adult orthodontics
Discreet options, time commitment and work-friendly appointments. Adults need to see themselves on the site.
Cost and payment plans
How fees are structured, monthly plans and how insurance coverage usually works.
Patient care
Emergencies, food rules, cleaning with braces. Useful for current patients and good for search.
What builds trust
The signals that move someone from browsing to choosing an orthodontic practice.
Specialist status stated correctly
The orthodontist’s training and recognized specialty, described factually.
Real patient photography
Consented photos of patients in your clinic, not stock teens with perfect teeth.
Welcoming clinic space
Photos of the open bay, the waiting area and the team. Families like to see it first.
Plain answers on cost
How payment works, even without exact numbers. Silence on cost reads as expensive.
The conversion path
Primary action: Book a free orthodontic consultation.
Fallback: Ask a question by message.
The free consultation should be offered on every page with a short form or online booking. Many parents prefer to ask a question first, so a short message option sits beside it without competing.
Common mistakes
What I see most often when I review sites in this field.
Treating aligners as a brand page
Copying manufacturer marketing makes your site sound like everyone else’s.
No adult path
A site full of kids tells adults they are in the wrong place.
Silence on payment
Families plan long treatments around monthly budgets. Not mentioning plans loses them.
Results galleries without consent
Smile galleries typically need documented consent and honest framing under advertising standards.
Features worth building
Consultation booking
Online booking for new patient consults, with a short pre-visit form for basic contact details.
Options comparison
A clear side-by-side of braces and aligners: visibility, comfort, care and typical suitability.
Patient resources hub
Care instructions, emergency guidance and appliance videos, easy to find from the homepage.
Websites for orthodontists: common questions
It should explain how pricing works even if it does not list exact fees. Families want to know whether there are payment plans, whether a down payment is needed and how insurance usually fits in. I write a clear page on that, so the consultation can focus on the treatment plan instead of surprises.
Give adults their own page and their own photography. Address the real concerns: how visible the treatment is, how often they need to come in, and whether appointments fit around work. Adults research quietly for a long time, so a calm, detailed page earns trust before they ever contact you.
Usually yes, if you are a provider, but follow the brand’s own usage rules and avoid letting it dominate. I keep the focus on your clinical judgment and how you choose the right option, and mention the brand where people search for it. That way the site ranks without reading like a reseller.
A small referring dentists page helps. It explains how to refer, what you send back and how to reach you. It is a modest page, but it builds the professional relationships that send you steady patients, and it saves your team from answering the same questions by phone.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta