Web design for dentists
I design and build dental clinic websites that make it easy for new patients to book, understand coverage and feel comfortable before they ever sit in the chair.
Free homepage teardown for your dental clinic
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Many new dental patients choose on convenience and comfort: close to home or work, open when they are free, direct billing, and a team that will not judge them for skipping a few years. Emergency searches happen on a phone, in pain. The site has to answer the practical questions fast and quietly reassure the nervous ones.
- dentist near me
- emergency dentist calgary
- dentist accepting new patients calgary
- family dentist calgary
- dentist direct billing
- dentist open saturday
- sedation dentistry near me
- canadian dental care plan dentist
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every dental clinic website, and why each one earns its place.
New patients
What to bring, what the first visit includes, direct billing and how to book. It is the page that converts.
Emergency dental care
Same-day availability, what counts as an emergency and the fastest way to reach you. Searched in a hurry.
Service pages
Cleanings, fillings, crowns, implants, whitening. Each explains the visit, recovery and what coverage usually applies.
Insurance and payment
Direct billing, government programs you accept, and payment options. Coverage worries delay booking more than price.
Meet the team
Dentists, hygienists and front desk, with names and faces. Patients want to know who they will see.
Nervous patients
Sedation options, gentle approach, and how to tell the team you are anxious. Anxious patients often research quietly first.
Hours and location
Hours, parking, transit and accessibility. Evening and weekend hours are a real reason to choose a clinic.
What builds trust
The signals that move someone from browsing to choosing a dental clinic.
Real clinic photography
Operatories, reception and the team at work. Clean, bright and honest.
Dentist credentials
Where each dentist trained and any additional training, stated factually.
Clear payment terms
Direct billing and accepted programs listed in plain words.
Accessibility details
Step-free entry, elevator, parking. Families and older patients check this.
The conversion path
Primary action: Book a new patient exam online.
Fallback: Call the clinic for emergencies.
Online booking should be visible on every page, with new patient appointment types only. Emergencies are different: a tap-to-call button at the top on mobile, because someone in pain will not fill in a form.
Common mistakes
What I see most often when I review sites in this field.
Stock smiles everywhere
Generic models with perfect teeth look like every other clinic and say nothing about yours.
Before-and-after galleries without care
Many dental regulators restrict how these are used. They need consent and careful framing.
Buried emergency info
If same-day care is three clicks deep on mobile, the patient calls the next clinic.
One page for all services
A single list of treatments cannot rank for implants or whitening, and answers nothing.
Features worth building
Online booking
Connected to your practice management system where it supports it, limited to new patient and hygiene slots.
Tap-to-call emergency bar
A slim bar on mobile with the clinic number and today’s hours.
Coverage explainer
A short section on direct billing and government dental programs, kept current from the CMS.
Websites for dentists: common questions
Sometimes, with care. Where dental regulators allow them, they typically expect written patient consent, no retouching, and nothing implying every patient gets the same result. I build galleries with consent tracked on your side, honest captions and no claims of guaranteed outcomes, and I check your college’s current guidance before publishing.
Yes, clearly, and keep it accurate. Many people search for a dentist accepting new patients specifically. I put a short status line in the header and on the new patient page that your team can switch off from the CMS when you are full, so the site never promises something you cannot deliver.
With a short, factual section that says which programs you accept and what patients should bring. Rules and eligibility change, so I link to the official program page for details rather than restating them. Your team can update the section from the CMS when your participation changes.
For new patients and hygiene visits, yes. Many people book in the evening when the front desk is closed. I limit online booking to appointment types that do not need triage, so treatment planning and emergencies still go through your team, and the schedule stays under control.
Answering the real questions about that treatment. For implants, people want to know the steps, the timeline, recovery and whether insurance helps. A page that explains those clearly, with your own photos and a booking link, does better than a short paragraph copied across every service.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta