Web design for physiotherapists
I design and build physiotherapy clinic websites that help injured people find the right physio, understand billing and book an assessment the same day they search.
Free homepage teardown for your physio clinic
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Physio patients usually search because something hurts: a sore back, a sports injury, a car accident, a surgery coming up. They want to know if you treat their problem, whether you direct bill, and when the next opening is. Many book at night. The site has to answer those three things and make booking take less than a minute.
- physiotherapy near me
- physio calgary
- sports physio calgary
- pelvic floor physiotherapy calgary
- physiotherapy direct billing
- physio after car accident
- physiotherapist open saturday
- vestibular physiotherapy near me
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every physio clinic website, and why each one earns its place.
Condition pages
Low back pain, knee injuries, concussion, post-surgical rehab. Patients search by problem, not by technique.
Services and focus areas
Pelvic health, vestibular, sports, IMS or dry needling. Each needs its own page to rank and to explain.
A bio per physio
Training, special interests and a direct booking link. Many patients look for someone who treats runners or post-partum care.
Billing and insurance
Direct billing, motor vehicle accident claims and workplace injury claims, explained in simple steps.
Your first visit
What to wear, how long the assessment takes and what happens next.
Locations
A page per clinic with hours, parking and the physios who work there.
What builds trust
The signals that move someone from browsing to choosing a physio clinic.
Registration on each bio
Registered physiotherapist, plus any post-graduate training stated factually.
Treatment space photos
The gym, the treatment rooms and the equipment you actually use.
Clear billing steps
Accident and workplace claims explained, which removes a big source of worry.
Focus areas that are real
Each physio lists only the areas they truly focus on, not every possible condition.
The conversion path
Primary action: Book an initial assessment online.
Fallback: Call the clinic about an accident claim.
Booking should be one tap from every condition page and every bio, opening the right appointment type. Accident and workplace claims often need a conversation, so the phone number sits beside them as the second path.
Common mistakes
What I see most often when I review sites in this field.
Technique-first copy
Pages about modalities instead of problems miss how patients actually search.
Generic booking widget
A booking page that shows every appointment type confuses first-time patients.
No claim information
Car accident patients need to know how billing works before they book.
Outcome promises
Claims like "pain-free in three visits" typically conflict with advertising standards and set false expectations.
Features worth building
Jane App booking
Embedded per physio and per location, with initial assessments separated from follow-ups.
Condition library
A structured set of condition pages managed in the CMS, each linked to the physios who treat it.
Location switcher
Pick your clinic once and the site shows the right hours, team and booking calendar.
Websites for physiotherapists: common questions
Not every one, but the conditions you see most should each have a page. People search for knee pain physio or concussion physio, not for manual therapy. A focused page that explains how you assess and treat that problem, and who on the team handles it, gives you a fair chance in search and helps patients book with confidence.
In short numbered steps. What the patient needs, whether you bill the insurer directly, and what to bring to the first visit. Rules differ by province and change from time to time, so I keep the wording general and easy to update from the CMS. A clear page here removes a big barrier to booking.
Yes, and I set it up so each physio’s bio and each location page link straight to the right calendar and appointment type. The site carries your design and the booking runs in Jane, so your front desk keeps one schedule and patients never land on a confusing list of every service.
Only if someone will write useful posts. A few good articles on common injuries and recovery can help, but thin weekly posts do not. I would rather build strong condition and service pages first, then add articles that physios genuinely want to write, such as return-to-running guidance or post-surgery timelines.
Give each its own page with calm, clear language about what an assessment involves and who provides it. Pelvic health especially needs a discreet, respectful tone and practical detail about the first visit. Those pages are searched on their own and often bring patients who travel past closer clinics to reach the right physio.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta