Schema markup generator for photographers
Photographers don’t have a dedicated schema.org type, so ProfessionalService is a sound choice. Fill in the form and I’ll build valid JSON-LD you can paste into your site.
ProfessionalService JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"@id": "https://parkdalelight.example/#business",
"name": "Parkdale Light Photography",
"description": "A Calgary photographer for family portraits, headshots and small-business brand shoots.",
"url": "https://parkdalelight.example/",
"telephone": "+1-403-555-0142",
"email": "hello@parkdalelight.example",
"image": "https://parkdalelight.example/images/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "100 Example Street SW",
"addressLocality": "Calgary",
"addressRegion": "AB",
"postalCode": "T2P 1J9",
"addressCountry": "CA"
},
"openingHours": [
"Mo-Fr 09:00-17:00"
],
"priceRange": "$",
"areaServed": [
"Calgary",
"Airdrie",
"Cochrane",
"Okotoks"
],
"knowsAbout": [
"Family portraits",
"Professional headshots",
"Brand photography",
"Mountain sessions"
],
"paymentAccepted": "E-transfer, Credit card",
"slogan": "Honest photos of real people.",
"sameAs": [
"https://www.instagram.com/parkdalelightphotography",
"https://www.linkedin.com/company/parkdalelightphotography"
]
}
</script>Paste this into your page’s head, then test it with Google’s Rich Results Test and validator.schema.org. The example values are made up: replace every one.
Want this added to your photography business’s website?
Send me your site and I’ll check your current structured data and send back corrected JSON-LD for it. Free.
The properties that matter for photographers
Type: ProfessionalService. Every property below is a real schema.org property.
| Property | Why it matters |
|---|---|
knowsAbout | Headshots, families and brand shoots are separate searches. Listing them helps AI tools recommend you for the right job. |
image | Use one of your best images. It shows your style instantly. |
areaServed | You often shoot on location. Name the city and the mountain towns you travel to. |
priceRange | Session cost is a top question. A simple range sets expectations. |
sameAs | Instagram is often your real portfolio. Link it so your identity is connected. |
Common mistakes
Publishing a home address for a home-based studio you don’t want visited. Leave the street out and use areaServed.
Marking up every gallery image with business schema. The business markup goes on one main page.
Using Person when you run a business with a brand name. ProfessionalService fits a studio better.
How to add it to your site
- Replace every example value in the form with your own details. They should match your Google Business Profile exactly.
- Copy the code and paste it into your page’s
<head>. Most site builders have a custom code field. On a hand-built site, it goes in the template. - Test the live page with Google’s Rich Results Test and validator.schema.org, and fix anything they flag.
- Add the same facts to the visible page. Structured data should describe what visitors can see. My website checklist for photographers covers the rest.
Schema for photographers: questions
No. ProfessionalService is a reasonable fit for a photography business. A solo photographer known by name can also use Person.
Image search leans on alt text, file names and the page around each photo. Schema helps search engines understand the business behind them.
Only if clients visit. If you shoot on location, leave the street out and use areaServed.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta