Website checklist for photographers
A photographer’s website is the portfolio, so it has to look exceptional and load fast at the same time. This checklist covers galleries, packages, availability and booking basics, then everything else I check.
Content and pages
0/8Trust and credibility
0/3Conversion
0/4Local SEO
0/4Technical
0/6AI search
0/3Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.
What a photography business website must get right first
Clients judge you on your images in seconds, but they book on clarity: what you shoot, what it costs, and whether you are free on their date. I start with a tight, fast portfolio by specialty, clear packages, and an enquiry form that asks for the date first.
How to use this checklist
28 checks in 6 groups.
Open your website in another tab and go group by group.
Tick an item only when you have checked it on the live site, on a phone as well as a computer.
Start with content and conversion.
Those groups are the most specific to photographers, and they are where most enquiries are won or lost.
Leave technical and AI search items for last.
They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.
Your ticks are saved in this browser.
Come back any time. Print it if you want to work through it with your team.
Photographers websites: questions
Starting prices help clients self-qualify and save you time on enquiries that are not a fit. You can still tailor packages after the first conversation.
Serve compressed, correctly sized images and load them as people scroll. Keep the full-resolution files in client galleries, not on the public site.
Yes. A wedding client and a brand client want different proof and different packages. Separate galleries help each find what they need.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta