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Website checklist for fitness and yoga studios

A fitness or yoga studio’s website has to get someone from curious to their first class. This checklist covers the schedule, class types, intro offer and booking basics, then everything else I check.

0 of 28 done0%

Content and pages

0/8

Trust and credibility

0/4

Conversion

0/5

Local SEO

0/3

Technical

0/4

AI search

0/4

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What a studio website must get right first

New members want to know which class to try, when it runs, what it costs, and what to expect walking in. I start with a live schedule, clear class descriptions, a simple intro offer, and a first-class guide that removes the nerves.

How to use this checklist

28 checks in 6 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to fitness and yoga studios, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

FAQ

Fitness and yoga studios websites: questions

  1. Yes, as a live embed from your booking system. A schedule people can browse and book from is the most useful page on a studio site.

  2. One clear offer, what it includes, who it is for, and a booking button. Add the first-class guide so people know what to expect.

  3. Short profiles help. People often follow an instructor, and seeing their style and training helps them choose a class.

Keep reading

For fitness and yoga studios

Other checklists

Free tools

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