Web design for fitness and yoga studios
I design and build websites for boutique fitness and yoga studios that turn a curious visitor into a first class booked, then a member.
Free homepage teardown for your studio
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
People choose a studio on the class style, the schedule, the location and how welcoming it feels to a beginner. They check the timetable, look for an intro offer and want to know what the first class will be like. The site has to make the first visit feel easy and get the booking done on a phone.
- yoga studio calgary
- pilates near me
- reformer pilates calgary
- hot yoga near me
- spin class calgary
- beginner yoga classes
- barre classes near me
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every studio website, and why each one earns its place.
Schedule
The live timetable, readable on a phone and filterable by class type and teacher.
New here
The intro offer, what to bring, when to arrive and which classes suit beginners.
Class types
A page per class style with intensity, who it is for and a photo of it running.
Pricing and memberships
Drop-ins, class packs and memberships compared clearly.
Teachers
Each instructor with their training, style and the classes they lead.
Teacher training and workshops
Trainings and workshops are a separate audience and a separate search.
What builds trust
The signals that move someone from browsing to choosing a studio.
Real classes in photos
Your studio, your members and your teachers, not stock fitness images.
Beginner reassurance
Plain words on how the first class works and that no one is expected to know the moves.
Teacher qualifications
Training hours and certifications listed on each teacher profile.
Transparent pricing
All membership options on one page, including how to pause or cancel.
The conversion path
Primary action: Buy the intro offer and book a first class.
Fallback: View the schedule.
The intro offer is the front door. It sits on the homepage, the New Here page and every class page, and leads straight into purchase and booking in your studio software. The schedule stays one tap away for members.
Common mistakes
What I see most often when I review sites in this field.
An embedded schedule that breaks on phones
A cramped iframe timetable is a common reason first-timers give up.
No beginner path
Sites written for existing members leave newcomers unsure whether they belong.
Pricing behind a login
Making people create an account to see prices loses them before they start.
Features worth building
Mindbody or Momence integration
Schedule, intro offers and memberships pulled from the system you run, styled to match the site.
Filterable timetable
Filter by class type, teacher, time of day and location.
Multi-location support
Per-location schedules, pricing and directions for studios with more than one site.
Websites for fitness and yoga studios: common questions
Yes, though the default widgets are often cramped on phones. I either style the official widget to match your site or build a cleaner schedule view that links into your booking software for checkout. Either way, members book through the system you already run, and the timetable stays accurate without anyone copying classes by hand.
Lead with one clear intro offer and a page for new clients. Explain what the first class is like, what to bring and which classes suit beginners, then link straight to purchase. Many first-timers are nervous about not knowing what to do. A site that answers that directly converts better than one listing every class at once.
Yes, all of them, on one clear page. Drop-in, class packs, memberships and the intro offer side by side, with commitment terms and how to pause or cancel. People compare studios on price and flexibility, and a studio that hides terms tends to lose to one that shows them.
Yes. People search for reformer Pilates, hot yoga or barre, not for "classes". A page per class style, describing intensity, who it suits and what a session looks like, gives Google something specific to rank and helps newcomers pick the right first class.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta