Web design for hair salons
I design and build websites for hair salons that let new clients pick a stylist, see the work and book a chair in a few taps.
Free homepage teardown for your salon
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
New salon clients choose a stylist, not a salon. They look at colour and cut photos, check prices and want to book without calling. Many of them are on a phone, often coming from Instagram. The site has to show each stylist’s work, set price expectations and get out of the way of booking.
- hair salon near me
- balayage calgary
- best colourist calgary
- hair extensions calgary
- curly hair salon calgary
- mens haircut near me
- bridal hair stylist
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every salon website, and why each one earns its place.
Stylist profiles
Each stylist with their speciality, level, portfolio and booking link. Clients book a person.
Services and pricing
Cuts, colour, extensions and treatments with starting prices by stylist level. Guessing the cost stops bookings.
Colour and specialty pages
Balayage, blonding, curly cuts and extensions each get a page. These are what people search.
New client information
Consultations, patch tests, what to bring and how long colour appointments take.
Policies
Cancellation, deposits and late arrivals in plain words, before the booking is made.
Bridal and events
Wedding and event styling, with on-site options and a separate enquiry.
What builds trust
The signals that move someone from browsing to choosing a salon.
Real client work
Before and after photos taken in good light, shared with the client’s permission and credited to the stylist.
Stylist levels explained
Why prices differ between junior and senior stylists, said simply.
The salon itself
Photos of the chairs, the space and the products you use.
Policies up front
Deposit and cancellation rules shown before booking, not discovered after.
The conversion path
Primary action: Book online with a chosen stylist.
Fallback: Request a colour or extension consultation.
The booking button sits on every page and every stylist profile, and opens straight to that stylist’s availability. For complex colour and extensions, a consultation request comes first so the booking is priced and timed correctly.
Common mistakes
What I see most often when I review sites in this field.
Booking hidden behind a phone number
Clients who want to book at night will book somewhere they can.
No prices at all
Even starting prices by level help clients choose the right stylist and service.
Instagram embeds as the portfolio
A feed widget is slow, breaks often and shows whatever was posted last, not the best work.
Features worth building
Vagaro, Fresha or Square booking
Booking from the system you already use, linked per stylist and per service.
Portfolio by service
Galleries filtered by balayage, cuts, extensions and so on, managed from the CMS.
Deposit-ready booking
Deposits on long colour and extension appointments, explained on the booking path.
Websites for hair salons: common questions
Usually the one you already use. Vagaro, Fresha, Square Appointments and similar tools all work well, and switching for the sake of the website is rarely worth it. I design the site around your system, linking each stylist and service directly to the right booking screen, so the experience feels like one product rather than a jump to a stranger’s page.
Yes, as starting prices by stylist level. Colour and extensions vary with hair length and density, so a range plus a note about consultations is honest and useful. Clients who see no price assume the worst or call, and many will not call. Clear ranges bring in clients who are already comfortable with your price point.
Build a portfolio on the site, organized by service and stylist. A small set of your best before and after photos loads quickly, stays put and ranks in search, unlike an embedded feed. Your stylists can keep posting to Instagram, and the site links to their accounts, but the website shows the work you choose.
Give Google specific pages to rank. A page each for balayage, extensions, curly cuts and bridal, with your city and neighbourhood named, will reach people searching for those services. Pair that with a complete Google Business Profile, recent photos and a booking link on the listing itself.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta