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Website checklist for personal trainers

A personal trainer’s website has to show who you help, how you work, and make the first conversation easy. This checklist covers approach, programs, results and booking basics, then everything else I check.

0 of 28 done0%

Content and pages

0/8

Trust and credibility

0/4

Conversion

0/5

Local SEO

0/3

Technical

0/4

AI search

0/3

Compliance

0/1

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What a training business website must get right first

Hiring a trainer is personal. People want to know whether you work with someone like them, where sessions happen, and what a program looks like. I start with a clear statement of who you help, your approach, and a consult booking that asks the right questions.

How to use this checklist

28 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to personal trainers, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to personal trainers. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Personal trainers websites: questions

  1. Showing ranges or starting prices helps people decide to reach out. If you price by program, explain what each includes.

  2. Only with clear consent, and never as a promise. I prefer client stories about strength, energy or confidence. They are more honest and more relatable.

  3. A studio sells classes on a schedule. A trainer sells a relationship. Your site should focus on you, your approach and who you help.

Keep reading

For personal trainers

Other checklists

Free tools

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