Website checklist for jewellers
A jeweller’s website has to show fine detail and earn trust for a significant purchase. This checklist covers collections, custom work, materials and appointment basics, then everything else I check.
Content and pages
0/8Trust and credibility
0/4Conversion
0/4Local SEO
0/3Technical
0/5AI search
0/4Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.
What a jewellery studio website must get right first
Jewellery is personal and often expensive, so people need to see detail and understand materials before they commit. Custom and engagement work usually starts with a conversation. I start with sharp photography, honest material and sourcing details, and an easy way to book an appointment.
How to use this checklist
28 checks in 6 groups.
Open your website in another tab and go group by group.
Tick an item only when you have checked it on the live site, on a phone as well as a computer.
Start with content and conversion.
Those groups are the most specific to jewellers, and they are where most enquiries are won or lost.
Leave technical and AI search items for last.
They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.
Your ticks are saved in this browser.
Come back any time. Print it if you want to work through it with your team.
Jewellers websites: questions
For ready-made pieces, yes. For custom work, a starting range or an explanation of what affects cost helps people know whether to book. Hiding everything slows enquiries.
Sharp, well-lit close-ups with zoom, plus a few shots on the hand for scale. Consistent backgrounds make a collection feel considered.
Yes. Engagement buyers are researching a specific, high-stakes purchase. A dedicated section with process, materials and booking answers them directly.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta