Web design for photographers
I design and build websites for photographers that show the work large and fast, and bring in enquiries from clients who fit your style and price.
Free homepage teardown for your photography business
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Clients choose a photographer almost entirely on the work, then on personality and price. They scroll galleries, look for full sessions rather than single highlights, and want to know roughly what it costs before enquiring. The site has to load big images quickly, focus on a niche and make enquiring feel personal.
- wedding photographer calgary
- family photographer calgary
- headshot photographer near me
- elopement photographer banff
- newborn photographer calgary
- brand photographer
- commercial photographer alberta
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every photography business website, and why each one earns its place.
Portfolio by niche
Weddings, families, brands or headshots in separate galleries. Clients hire for one thing.
Full sessions
Complete stories of a wedding or shoot, showing consistency across a whole day, not only best frames.
Packages and investment
Starting prices or collections, with what is included.
About
Who you are and how you work with people on the day. Personality decides between similar portfolios.
The experience
Planning, the session, delivery timelines and how galleries are shared.
Enquire
Date, location and type of session, with an honest response time.
What builds trust
The signals that move someone from browsing to choosing a photography business.
Consistent editing
A portfolio with one visible style tells clients what their own photos will look like.
Named venues and locations
Places you have shot, which helps couples and families picture their own session.
Client words
Short, genuine notes from past clients about the experience, used with permission.
Clear contracts and delivery
Timelines for galleries and what rights clients receive.
The conversion path
Primary action: Send an enquiry with date and location.
Fallback: Book a discovery call.
The enquiry form asks for the date first, since availability is the first question. Each portfolio page ends with an enquiry link, and a pricing signal sits close by so the people who enquire are already comfortable with your range.
Common mistakes
What I see most often when I review sites in this field.
Slow galleries
Full-resolution uploads make portfolios crawl on phones, where many clients browse.
Shooting everything
Weddings, pets, products and real estate on one homepage dilute the work and confuse search.
No sense of price
Hiding all pricing invites enquiries from people who will never book.
Features worth building
Optimized image delivery
Responsive, compressed images and lazy loading, so large galleries still feel fast.
Client gallery links
Links to Pixieset, Pic-Time or ShootProof client galleries for delivery and print sales.
Enquiry into your CRM
Form submissions routed into HoneyBook, Dubsado or Studio Ninja so leads are not lost in email.
Websites for photographers: common questions
A template works when you are starting out. A custom site makes sense once your work is strong and you want it to look distinct, load faster and rank better in your niche. I build portfolios with proper image handling, so large galleries stay quick on phones, and keep client delivery in Pixieset or Pic-Time where it belongs.
Show starting prices or a typical investment, even if every package is tailored. It sets expectations, filters out enquiries that will not book and makes the people who do enquire more ready to commit. A phrase like "most couples invest between" with a range is enough.
Pages that match how couples search. A main wedding page naming your city, blog posts or galleries for specific venues and locations you have shot, and a complete Google Business Profile. Venue galleries are particularly useful because couples search by venue once they have booked one.
Fewer than you think. A tight selection of your strongest, most consistent work in each niche, plus a few full sessions, is stronger than hundreds of images. Clients judge your weakest frame as much as your best. I build galleries that you can edit and reorder easily, so the portfolio stays current.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta