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Website checklist for speech-language pathologists

A good speech-language pathology website helps a worried parent or adult see that you treat their concern, how assessment works, and how to start. This checklist covers that and everything else I check on every SLP practice site.

0 of 29 done0%

Content and pages

0/7

Trust and credibility

0/4

Conversion

0/4

Local SEO

0/4

Technical

0/4

AI search

0/3

Compliance

0/3

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What a practice website must get right first

Most visitors are parents who noticed something and aren't sure if it's a problem. The site needs plain-language pages on each concern, a clear explanation of assessment, and an honest note on wait times and funding. Adult clients after a stroke or injury need their own path.

How to use this checklist

29 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to speech-language pathologists, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to speech-language pathologists. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Speech-language pathologists websites: questions

  1. Yes. Parents search for milestones long before they look for a clinic. A clear, calm guide that ends with when to book an assessment is useful and brings the right families to you.

  2. Be honest. A short note with the current wait for assessments and therapy saves calls and builds trust. Update it whenever it changes.

  3. I think so. Adults recovering from a stroke or managing a voice disorder search very differently from parents. A separate section speaks to them directly.

Keep reading

For speech-language pathologists

Other checklists

Free tools

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