Let’s Talk

Website checklist for therapists and counsellors

A good counselling website tells someone in a few seconds whether you're the right kind of help, what it costs, and whether insurance will cover it. This checklist covers that and everything else I check on every therapy site.

0 of 29 done0%

Content and pages

0/7

Trust and credibility

0/3

Conversion

0/5

Local SEO

0/3

Technical

0/5

AI search

0/3

Compliance

0/3

Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.

What a practice website must get right first

Counselling designations vary a lot, and clients notice. The site has to explain what your credential means for insurance coverage, show who each counsellor works with, and feel safe enough that someone books instead of closing the tab. Couples, families and individuals often need different paths.

How to use this checklist

29 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to therapists and counsellors, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to therapists and counsellors. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Therapists and counsellors websites: questions

  1. Yes, briefly. Clients often check their benefits before booking, and coverage depends on the designation. A plain line under each counsellor's name saves a lot of back-and-forth.

  2. I think so. Couples search differently and have different questions, like who comes to the first session. A dedicated page answers those and can rank for the searches that matter.

  3. List the fee, the session length, and whether you offer reduced-fee spots. People who can't see a price often assume it's out of reach and leave.

Keep reading

For therapists and counsellors

Other checklists

Free tools

Let’s begin

Let’s build something you’re proud to share.

Let’s Talk