Website checklist for massage therapists
A good massage clinic website makes it easy to pick a therapist, see which treatments are covered by benefits, and book in under a minute. This checklist covers that and everything else I check on every massage site.
Content and pages
0/7Trust and credibility
0/4Conversion
0/6Local SEO
0/4Technical
0/5AI search
0/3Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.
What a massage clinic website must get right first
Most massage clients book because of benefits, pain or a standing routine. The site needs clear treatment types and lengths, an honest note on receipts and direct billing, and a booking path that shows real availability. Therapist pages help regulars find the person they trust.
How to use this checklist
29 checks in 6 groups.
Open your website in another tab and go group by group.
Tick an item only when you have checked it on the live site, on a phone as well as a computer.
Start with content and conversion.
Those groups are the most specific to massage therapists, and they are where most enquiries are won or lost.
Leave technical and AI search items for last.
They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.
Your ticks are saved in this browser.
Come back any time. Print it if you want to work through it with your team.
Massage therapists websites: questions
Yes. Many benefit plans only reimburse therapists who belong to a recognized association, so clients look for it. Put it on each therapist's page and near the booking button.
A simple table by treatment and length is enough. Note whether prices include GST and how receipts work. Clients compare this before they pick a clinic.
They do. Regulars book a person, and new clients choose by focus, such as sports or prenatal. A short page per therapist helps both and gives each one something to share.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta