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Website checklist for psychologists

A good psychology practice website answers three things quickly: who you help, whether you have openings, and what a first session costs. This checklist covers those and everything else I check on every practice site.

0 of 32 done0%

Content and pages

0/8

Trust and credibility

0/4

Conversion

0/5

Local SEO

0/4

Technical

0/5

AI search

0/3

Compliance

0/3

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What a practice website must get right first

People find a psychologist at a hard moment, often late at night. The site has to feel calm, say plainly who each psychologist works with, and make it easy to see availability without a phone call. Fit matters more than credentials alone, so each clinician needs a page that sounds like a person.

How to use this checklist

32 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to psychologists, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to psychologists. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Psychologists websites: questions

  1. Yes. People search by name after a referral, and they choose based on fit. A page per clinician with their approach, populations and a real photo does more than a shared team grid ever will.

  2. Check your college's advertising standards first. Many health regulators restrict testimonials. I usually lean on clear clinician pages and plain explanations of how you work instead.

  3. In your practice management system, not a website contact form. Health information belongs in a system built to hold it. The website should link to it cleanly.

Keep reading

For psychologists

Other checklists

Free tools

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