Web design for speech-language pathologists
I design and build websites for speech-language pathology practices that help worried parents and adults understand the process and book an assessment without confusion.
Free homepage teardown for your practice
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
Most SLP clients are parents who have been told to get a speech or language assessment, or who have a concern of their own. They often do not know the terms and are anxious about their child. Adults may be recovering from a stroke or managing a voice or fluency issue. The site has to explain plainly, reassure and make the next step obvious.
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What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every practice website, and why each one earns its place.
Children’s services
Late talking, articulation, language, social communication. Explained in words parents use.
Adult services
Stroke and brain injury recovery, voice, fluency, accent work. Adults need their own path.
Assessments
What happens, how long it takes and what the report includes. Often the first booking.
When to seek help
General milestone guidance and signs worth checking. A strong page for search and for parents.
Fees and coverage
Assessment and session fees, and how extended health and funding programs may apply.
In clinic, at home and online
Where sessions happen and how virtual therapy works with young children.
What builds trust
The signals that move someone from browsing to choosing a practice.
Registration on each bio
Registered SLP status stated plainly, with areas of focus.
Warm, real photography
Therapy rooms, toys and materials. It helps a child and parent picture the first visit.
Plain-language explanations
Terms like expressive language or apraxia explained in one sentence.
Collaboration with schools
How you work with teachers and other professionals, where relevant.
The conversion path
Primary action: Book an assessment.
Fallback: Book a free phone consultation.
Parents often want to talk first. A short free call option sits beside assessment booking on every service page. The contact form stays short and never asks for detailed developmental history.
Common mistakes
What I see most often when I review sites in this field.
Clinical jargon
Pages full of technical terms leave anxious parents unsure if you can help.
Children only
Adults with voice or neurological needs assume the practice is not for them.
No assessment details
Parents want to know what the assessment involves before committing.
Long intake on the website
Detailed developmental histories belong in a secure intake system, not a web form.
Features worth building
Jane App booking
Assessments, sessions and free calls set up per SLP.
Secure intake forms
Handled in your practice system and sent after booking, not collected on the open site.
Concern-based navigation
Parents start with "my child is not talking yet" rather than a clinical category.
Websites for speech-language pathologists: common questions
Lead with what parents notice, then name the term. For example, "your child is hard to understand" leads to a page on speech sound disorders. I write each service page that way, with one short definition and a description of what therapy looks like. Parents feel understood before they ever call.
Yes, in general terms, with a clear note that it is not a diagnosis. Parents search for milestone information constantly, and a well-written page helps them decide whether to book an assessment. I keep it simple and link to it from every children’s service page.
You can describe and book it through the site, and the sessions run in your practice system’s secure video tool. I explain how online sessions work with young children, what parents need to prepare, and which provinces you can serve under your registration.
Briefly and accurately. Explain that many extended health plans include speech-language pathology and that some families may qualify for government programs, then link to official sources. Programs change, so I keep the wording general and easy to update from the CMS.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta