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Website checklist for optometrists

A good optometry website answers who can get a covered eye exam, how to book one, and whether you have the frames and lenses they want. This checklist covers that and everything else I check on every eye clinic site.

0 of 29 done0%

Content and pages

0/7

Trust and credibility

0/3

Conversion

0/5

Local SEO

0/4

Technical

0/4

AI search

0/3

Compliance

0/3

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What an eye clinic website must get right first

Eye clinics are part health service, part retail. The site needs clear exam booking, an honest note on provincial coverage for children and seniors, and a real look at the dispensary. Urgent eye problems need their own path so people call instead of waiting.

How to use this checklist

29 checks in 7 groups.

  1. Open your website in another tab and go group by group.

    Tick an item only when you have checked it on the live site, on a phone as well as a computer.

  2. Start with content and conversion.

    Those groups are the most specific to optometrists, and they are where most enquiries are won or lost.

  3. Leave technical and AI search items for last.

    They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.

  4. Your ticks are saved in this browser.

    Come back any time. Print it if you want to work through it with your team.

A note on compliance

Your website can count as advertising under the rules that apply to optometrists. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.

FAQ

Optometrists websites: questions

  1. Usually not as a full store. Showing the brands you carry and letting people book a styling visit works better for most independent clinics. The fit and the prescription still happen in person.

  2. Give them a dedicated page with clear symptoms that need same-day care and a phone button at the top. Tell people when to go to emergency instead. It is a public service and it ranks well.

  3. Yes. Parents search for them specifically and have questions about age, coverage and what happens. A short page aimed at parents answers those and books more family exams.

Keep reading

For optometrists

Other checklists

Free tools

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