Web design for optometrists
I build websites for optometry clinics that make booking an eye exam easy, explain coverage clearly and show off the eyewear you carry without looking like a retail chain.
Free homepage teardown for your eye clinic
Send me your site. I’ll record a short video on what works, what doesn’t, and what I’d change first.
How clients choose
People come to an optometrist for two reasons: an eye exam, and glasses or contacts. They want to know if exams are covered for their kids or themselves, how soon they can get in, and whether the frames are worth the visit. Independent clinics compete with big chains, so the site has to feel personal, knowledgeable and well curated.
- optometrist near me
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- eye exam covered by alberta health
- optometrist accepting new patients
- designer glasses near me
What people type before they choose. Each of these deserves a clear answer somewhere on your site, usually its own page.
Pages your site needs
The pages I plan for almost every eye clinic website, and why each one earns its place.
Eye exams
Adult, child and senior exams, what is tested and how coverage usually works by age.
Children’s vision
When to start, what happens at a first exam and signs to watch for. Parents search for this.
Eyewear and brands
The frame lines you carry and the people who fit them. Independent clinics win on curation.
Contact lenses
Fittings, trial lenses and reordering. Returning patients look for the reorder path.
Medical eye care
Dry eye, myopia management, eye emergencies. These are distinct searches with real demand.
Meet the optometrists
Who they are and what they focus on, from pediatrics to dry eye.
What builds trust
The signals that move someone from browsing to choosing an eye clinic.
Doctor of optometry credentials
Education and focus areas stated plainly on each bio.
Equipment explained simply
Retinal imaging and other diagnostics described in a sentence, without hype.
Real frame photography
Your boards and your displays, not a manufacturer’s campaign image.
Clear coverage notes
Who is covered and for what, in plain terms, with a link to official details.
The conversion path
Primary action: Book an eye exam online.
Fallback: Visit the dispensary to browse frames.
Exam booking is the main action and should appear in the header and on every service page. The eyewear pages carry a softer invitation to drop in, with hours and parking, because many people like to try frames on without an appointment.
Common mistakes
What I see most often when I review sites in this field.
Looking like a chain
Stock imagery and discount banners hide what makes an independent clinic worth choosing.
Exam and retail blended
Mixing medical care and frame sales on one page makes both feel less credible.
No children’s page
Parents searching for a child’s first eye exam pass over sites that never mention kids.
Outdated brand lists
Listing frame lines you no longer carry frustrates people who come in for them.
Features worth building
Online exam booking
Connected to your practice software where possible, with exam types by age.
Frame brand gallery
A curated gallery managed from the CMS, easy to update when stock changes.
Contact lens reorder
A short request form for returning patients, kept to contact and lens details only.
Websites for optometrists: common questions
Briefly and accurately, then link to the official source. Coverage depends on age and province and changes over time, so I write a short summary of who is usually covered and what patients pay for, with a clear note to confirm with the clinic. That keeps the page useful without becoming out of date.
For most independent clinics, no. The value is in the fitting and the advice. I build eyewear pages that show your brands and style, then invite people in to try frames on. Contact lens reorders are different, and a simple request form for returning patients works well.
Yes, if you offer them. People with chronic dry eye search for help specifically and often travel for it. Parents researching myopia control want to understand the options. Dedicated pages explaining the assessment and treatment approach can bring in patients who would never find you through a general eye exam page.
By being specific and personal. Show the optometrists, the frame lines you choose carefully, the time you spend on each fitting, and the medical services chains rarely offer. A calm, well-designed site with real photography communicates that difference before anyone walks in.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta