Website checklist for artists and makers
An artist’s or maker’s website has to present the work properly and make it easy to buy, commission or get in touch. This checklist covers portfolio, available work, commissions and press basics, then everything else I check.
Content and pages
0/8Trust and credibility
0/4Conversion
0/5Local SEO
0/3Technical
0/4AI search
0/4Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.
What a studio website must get right first
Collectors, galleries and press all visit for different reasons. They want to see the work well, know what is available and at what price, and understand how to commission or show your work. I start with a clean portfolio by series, a clear available-work page, and a short artist statement.
How to use this checklist
28 checks in 6 groups.
Open your website in another tab and go group by group.
Tick an item only when you have checked it on the live site, on a phone as well as a computer.
Start with content and conversion.
Those groups are the most specific to artists and makers, and they are where most enquiries are won or lost.
Leave technical and AI search items for last.
They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.
Your ticks are saved in this browser.
Come back any time. Print it if you want to work through it with your team.
Artists and makers websites: questions
Many collectors prefer seeing prices. Price on request can work for higher-value pieces, but make it easy to ask.
Galleries, curators and grant juries often look for one. A real page is easier to read and keep current than a PDF.
By series or body of work, with a short statement for each. It shows how your practice develops and gives context to each piece.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta