Website checklist for solar installers
A solar installer’s website has to answer whether solar makes sense for this home, honestly, before it asks for anything. This checklist covers system pages, process and assessment basics, then everything else I check.
Content and pages
0/8Trust and credibility
0/4Conversion
0/4Local SEO
0/4Technical
0/4AI search
0/4Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.
What a solar company website must get right first
Solar buyers are wary of hard sells and inflated savings claims. They want a straight explanation of how systems work here, what the process involves, and what they can realistically expect. I start with honest education, real installs, and a clear site assessment request.
How to use this checklist
28 checks in 6 groups.
Open your website in another tab and go group by group.
Tick an item only when you have checked it on the live site, on a phone as well as a computer.
Start with content and conversion.
Those groups are the most specific to solar installers, and they are where most enquiries are won or lost.
Leave technical and AI search items for last.
They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.
Your ticks are saved in this browser.
Come back any time. Print it if you want to work through it with your team.
Solar installers websites: questions
Only with clear assumptions and a note that results vary. I would rather explain what drives savings and offer a site-specific assessment than show a number that sets the wrong expectation.
Link to the official program page and keep your summary short. Review it whenever programs change. An out-of-date rebate claim does more harm than leaving it off.
If you install storage, yes. It is a different decision with different questions, and buyers searching for it want a direct answer.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta