Website checklist for medical spas
A good med spa website helps someone understand a treatment, trust the person doing it, and book a consultation, all without hype. This checklist covers that and everything else I check on every med spa site.
Content and pages
0/7Trust and credibility
0/4Conversion
0/4Local SEO
0/4Technical
0/4AI search
0/3Compliance
0/3Your ticks are saved in this browser only. Nothing is sent unless you use one of the forms.
What a med spa website must get right first
Med spas sit between medicine and beauty, and the rules follow the medicine. The site needs a page per treatment with honest downtime and candidacy, clear medical oversight, and a consult-first booking path. Pricing transparency and real results, used within the rules, close the gap.
How to use this checklist
29 checks in 7 groups.
Open your website in another tab and go group by group.
Tick an item only when you have checked it on the live site, on a phone as well as a computer.
Start with content and conversion.
Those groups are the most specific to medical spas, and they are where most enquiries are won or lost.
Leave technical and AI search items for last.
They matter, but they are easier to fix in one pass, and the free tools linked below help with most of them.
Your ticks are saved in this browser.
Come back any time. Print it if you want to work through it with your team.
A note on compliance
Your website can count as advertising under the rules that apply to medical spas. The compliance items here are prompts to check, not legal advice. Rules differ by province and change over time, so read the current standards from your regulator or licensing body before you publish testimonials, comparisons, prices or outcome claims.
Medical spas websites: questions
Be careful. Prescription drug advertising to the public is restricted in Canada, so check Health Canada's rules and your regulator's standards first. Many clinics describe the treatment, such as wrinkle relaxers, instead.
Where your regulator allows it, I recommend at least starting prices. People compare clinics on price and leave sites that hide it. A range with a note on what affects cost is honest and works well.
Name each injector, their profession and training, and your medical director. Clients want to know a qualified person is holding the needle. It is also what your regulator expects.
Keep reading
- nick@tavro.ca
- 587-439-9994
- Calgary, Alberta